After reading through thousands of entries of why YOU should win Spy’s Shane Bonifay’s amazing setup, we picked a winner!
Drum roll please…
Congrats to Grand Prize winner Blake Holman from Richardson, Texas!
“I should win because I am a badass. Shane is also a badass, therefore his badass setup on a badass like myself is almost to much badassness for the world to handle. I grew a badass mustache just like him.”
Blake won Spy’s new Tron in Cobalt, Spy schwag, Kicker stereo system and a Limited Edition Shane Bonifay Liquid Force signature wakeboard. Yeow!
For the month of September Spy is giving away “A Dingo Ate My Kit” from Dean Morrison. Click here on how you can win!
It’s that time of year again when surfing celebrates it’s most memerable momments as well as who is the year’s favorite surfers by popular vote.
Spy’s surfers that were up for nomination were Alana Blanchard top 5 womens, Wade Goodall for best male performance and best maneuver in Billabong’s Still Filthy and Mitch Coleborn for best maneuver in Volcom’s BS!
When the drinks stopped pouring and crowd left to the after parties it was Alana Blancahrd that ended up taking home a 5th place. Top 5 women is an excellent accomplishment. Congrat Alana!
Alana Blanchard on the right, 5th place in the Surfer Poll Awards. Who wouldn't vote for her, right?
Summer maybe be over. Groms maybe back in school. The sales maybe a little down and your local surf breaks maybe a little less crowded but that doesn’t mean it’s slowing down for the surf industry.
September kicks off with ASR (ActionSports Retailer) which is where all the comapnies get together and show there new products to all the surf retailers in the US and Canada.
After that the WCT (World Championship Tour) shows up at Lower Trestles, San Clemente for stop number 6 the Hurley Pro. As I write this the event is still going on…
In between that the Surfer Polls took place. It’s kind of our Acadamy Awards. That was last night and it was blast!
Check out the pictures I have collected from what’s going on.
Secrets go on during the sales meetings. It's the huddle before ASR's "Show Time"
Sales meeting product review with our sales reps. It looks like it's going to be a good year!
Spy surfers Luke Davis in the blue watch and Torrey Meister in the blue stripped shirt hamming it up before the Billabong Still Filthy movie premiere
Spy's art director Brent Sandor in white shirt and Spy surfer Wade Goodall in blue plaid shirt
Still Filthy star line up
Wade Goodall drinking in a Monster cup and Torrey Meister drinking and screaming. The boys are living it up!
A lot of the guys on the WCT are extremely focused on doing well. Some times it can drive them crazy thinking about contest results and who they are surfing against. Dean found a healthy distraction in golf. He's been playing for 6 months now and loves the change scenery.
Torrey Meister trail blazing to check out the WCT, hopefully the next step in his career.
Lower Trestles viewing from the VIP area
There are other perks by being in the VIP area besides keeping away from the blazing sun. Here Torrey indulges while viewing wearing the Haymakers
Dean Morrison with the headphones checking the waves just before his heat.
To see more Spy surf team videos click on Vimeo or You Tube.
Dean Morrison may have lost his round 3 heat but he continues to win the hearts of the surfing fans. Here he;s taking a break for some autographs
Welcome to the Surfer Poll Awards
left Spy's Alana Blanchard and friend right Monyca Byrne-Wickey. Wow!
Spy's super grom Kanoa Igarashi looking, learning and hoping one day he will be a part of the surfer Poll Awards
SK filmer extraordinaire and Spy's Craig Anderson had so much fun they can only hand guesture their joy.
right Alana Blanchard and good friend Camille on the left celebrate Alana's 5th place in the women's Surfer Poll Awards
Featured On “The Daily Habit” Tuesday, September 15, 2009
Airing Tuesday, September 15 at 9:00 pm Eastern Time (6:00 pm Pacific Time) and telecast three additional times, Cory Arrambide and Adam Knox will appear on “The Daily Habit.”
Today, straight from the dreamy Ventura, California shores, pro surfer and Spy team rider Cory Arrambide hits The Habit. Plus, Jetpilot team rider, pro surfer Adam Knox drops by the studio. Also, Chris Cote goes to the 2009 Hurley U.S. Open in Huntington Beach, California. And, Amanda Champagne goes to the Pala Raceway and gets riding lessons from Jeremy McGrath.
Cory Arrambide’s sponsors include: Billabong, Channel Islands Surfboards, Spy Optic, Globe, Creatures of Leisure and Ventura Surf Shop.
Adam Knox’s sponsors include: Jetpilot, Anarchy Eyewear, Aerial 7 Headphones, Dan Taylor Surfboards, OAM, Air Speed Shoes, Cream Wax, and Surf Ride Board Shops.
Cory Arrambide and Adam Knox
“The Daily Habit” is FUEL TV’s first original daily series, telecast weeknights at 9:00pm ET (6:00pm PT) while re-airing later in the evening at 12:00am ET (9:00pm PT), and the following weekday at 2:30pm ET (11:30am PT) and 5:30pm ET (2:30 pm PT). “The Daily Habit” encompasses the world of the action sports enthusiast, mixing the best in pop culture with today’s top action sports personalities, cutting-edge music, product reviews, and comedy.
Orange 21 Inc.
2070 Las Palmas Drive
Carlsbad, CA 92009
PH: (760) 804-8420
FX: (760) 804-8442 www.orangetwentyone.com
O’NEILL AND ORANGE 21 SIGN A GLOBAL LICENSING DEAL TO LAUNCH NEW EYEWEAR LINE
O’Neill and Orange 21 are pleased to announce an agreement whereby Orange 21 will design and develop O’Neill Eyewear under a license agreement. The agreement sees Orange 21 working closely with O’Neill’s designers to design, develop, market and sell O’Neill branded sunglasses and snow goggles expected to launch to market in March 2010.
Michael Neil, O’Neill’s Global Head of Brand Development & Licensing, is excited about this new development for the brand; “Due to O’Neill’s integral connection with the beach and snow lifestyle, eyewear is a natural extension for O’Neill and who better to team up with than the experts at Orange 21. They have proven competence in the eyewear category, which they have successfully gained over the last 15 years with SPY OPTIC.”
The sunglass line is expected to be released in March 2010 for Spring 2010 delivery and is expected be formally unveiled at the January 2010 Action Sports tradeshows in San Diego, California and Orlando, Florida.
The snow goggle line is expected to be released at the SIA show in Denver, Colorado and ISPO in Munich, Germany. The snow goggle product line is expected to be available for delivery in August of 2010 for 2010/11 snow season sales. All products will be distributed through O’Neill retail stores and O’Neill’s existing dealer network among other channels.
“The convergence of two great brands is not only a story of success in a tough economy, it also signals an amazing level of respect and competency when the leading wetsuit brand pairs up with the leading action sports eyewear brand to produce a line,” said Stone Douglass, CEO of Orange 21. “Given the two brands’ reputations for quality products in the marketplace, it’s safe to say that we expect a huge success with O’Neill eyewear.”
“The strength of the O’Neill brand makes for a very attractive partnership between our two companies,” said Matt Harkins, Orange 21 Brand Manager, “Like the amazing products that O’Neill develops, we make products that support and protect life out in the elements of nature. The variety in the O’Neill brand has made it an authentic fixture in sport, fashion and board sports culture. This eyewear line is a continuation of that O’Neill story and we are honored to be a part of it.”
About O’Neill
O’Neill, the original California surf, snow and lifestyle brand, was founded in 1952 when a young man named Jack O’Neill took his unstoppable passion for surfing and used it to beat Mother Nature at her own game. Pioneering the world’s first neoprene surf wetsuit, Jack had successfully found a way to extend his surf sessions in the bone-chilling breaks of Northern California. He opened up the garage doors to his first surf shop soon after.
While many things have changed since those humble beginnings, Jack’s initial vision of producing functional and innovative board riding products continues to lie at the core of everything the company does. O’Neill’s set of core values - innovation in style and technology - has seen the brand devote itself wholeheartedly to the evolution of action sports. From the first neoprene surf wetsuit and board leash, to the world’s first stitchless board shorts and range of groundbreaking wearable electronics, O’Neill’s spirit of innovation will always drive the company forwards.
Today, O’Neill can be found the world over. In touch with its rich heritage and the universal appeal of board riding culture, O’Neill will always be committed to growing its reputation as one of the world’s leading youth lifestyle brands based on a unique half-century of history as the First Name in the Water.
About Orange 21 Inc.
Orange 21 designs, develops, markets and produces premium products for the Action Sport, Motorsports, Snowsports and youth lifestyle markets. Orange 21’s primary brand, Spy Optic (TM), manufactures sunglasses and goggles targeted toward the action sports, motorsports, snowsports and youth lifestyle markets.
Safe Harbor Statement
This press release contains forward-looking statements. These statements relate to future events or future financial performance and are subject to risks and uncertainties. In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “expect,” “plan,” “anticipate,” “believe,” “feel,” “estimate,” “predict,” “potential” or “continue,” the negative of such terms or other comparable terminology. Specifically, comments in this press release regarding the expected release dates for the O’Neill sunglass and snow goggle lines, the expected success of the O’Neill eyewear line and the strength of the partnership between Orange 21 and O’Neill, are forward-looking statements and are subject to inherent risks. These statements are only predictions. Actual events or results may differ materially. Factors that could cause actual results to differ from those contained in the forward-looking statements include, but are not limited to: the general conditions of the domestic and global economy, changes in consumer discretionary spending; changes in the value of the U.S. dollar, Canadian dollar and Euro; changes in commodity prices; our ability to source raw materials and finished products at favorable prices; risks related to the limited visibility of future orders; our ability to continue to develop, produce and introduce innovative new products in a timely manner; our ability to identify and execute successfully cost-control initiatives without adversely impacting sales; the performance of new products and continued acceptance of current products; our execution of strategic initiatives and alliances; uncertainties associated with intellectual property protection for our products; and other risks identified from time to time in our filings made with the U.S. Securities and Exchange Commission. Although, we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results. Moreover, we assume no responsibility for the accuracy or completeness of such forward-looking statements and undertake no obligation to update any of these forward-looking statements.
For more information, please feel free to contact:
Want to see what wakeboarders do when the season is over? Check out http://www.thewakeplace.com/?p=696 to find out. And you may not want to try this at home… Shane and Chad are trained professionals.
SPY WELCOMES NEW SNOW TEAM MANAGER KEVIN CASILLO TO THE FAMILY
FOR IMMEDIATE RELEASE: (Carlsbad, CA – September 9th, 2009) – Spy welcomes Kevin Casillo as the new Snow Segment Manager for Spy Optic.
Kevin comes with a diversified background within the snow industry. After seven years as a professional snowboarder for Grenade, in 2007, he went behind the scenes at Grenade to run the team, marketing and events.
“Kevin is a great addition to the SPY family and we are expecting greatness from him. His background as a former athlete and his transition into the Snow Sports industry make him the ideal candidate to boldly move SPY into the future. Look for good things served cold from SPY in the days to come with Kevin at the helm!” said Matt Harkins, Spy Brand Manager.
“Spy as a brand has lots of creativity and passion. I have the same insight. I’m excited to bring something new and edgier to the Spy brand,” said Kevin. “The Spy athletes are strong and well-known riders. I’m super positive about directing this team based on the solid relationships that I have with many of the riders already.”
The Spy snow family is DCP, Eero Niemela, Darrell Mathes, Louie Vito, Priscilla Levac, Stevie Bell, Danny Larsen, Kareem El Raffie, Iouri Podladtchikov, Anthony Leffelaar and Meghann O’Brien.
When asked something you should know about Kevin he said, “Live life to the fullest.”
Kevin will be hanging out and getting to know the rest of the team at the SPY tradeshow booth at ASR San Diego this week. Come on by, check out the line and slap a high five at Kevin if you get a chance!
