Reigning U.S. Cycling Champ Signs Multi-Year Contract with So Cal Eyewear Brand
CARLSBAD, Calif.—SPY Optic™ today announced a multi-year sponsorship deal with Team RadioShack pro cyclist and current U.S. Professional Road Race Champion Matthew Busche. Busche, 26, will inaugurate his relationship with the So. Calif.-based eyewear brand—known for its function- and fashion-forward frames and lens technology—at the Vuelta a Espana, Aug. 20 through Sept. 11.
“Matthew joining SPY underscores our commitment to the SPY Performance Eyewear program we’ve just launched and to the Company’s active interest in supporting cycling and cyclists,” says SPY Optic President Michael Marckx. “Matthew is killing it already and it’s just the beginning of his career, he’s cool, and he really is the best ambassador on the road for the technical side of our sunglasses business. We’re looking forward to having a lot of fun working with him as he turns the screws on the world’s best for a very long time to come.”
Busche is the first professional road cyclist to sign with SPY. He joins a roster that includes current UCI Mountain Bike World Champion Sam Hill, 17-year-old UCI Mountain Bike Downhill World Cup rider Troy Brosnan, and MTB freestyle/freeride sensation Mike Montgomery.
“I am really excited to work with SPY: There are a lot of eyewear companies out there, but SPY definitely stands apart from the bunch,” says Busche. “They make top-of-the-line racing-performance eyewear that looks cool, works great and is comfortable. I really like that the Company is run by good people that are really into cycling. Plus, their everyday glasses are pretty sweet and I’m looking forward to rocking that when I’m off the bike.”
Marckx adds the following: “Matthew is a critical addition to our team and to our whole Performance program—the marquee athlete we’ve been looking for to round-off what we’re doing in mountain biking and with the huge push we’re committed to with local and regional road teams, cyclocross events and teams, and with independent bike shops. We’re an action sports brand, but we’re also a brand born in San Diego, a hotbed of cycling across every discipline, and we dig that part of our DNA.”
For more information about SPY Optic, log-on at www.spyoptic.com.