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Category: Contests
November 16th, 2009
Yesterday Spy met up with Hawaiian Bombshell Winner Hannah to enjoy some delicious ahi in Honolulu & congratulate her in person…Spy presented Hannah with a congratulatory plaque for being chosen to participate in the up coming Spy photo shoot.
Hannah is set to start shooting this Saturday at Log Cabins along with Spy surfers, Alana Blanchard and Erika Steiner.

After dropping Hannah off <so she could rock out at The Fray concert in Honolulu>, the sun decided to do some amazing things on the way out to the North Shore….

Tags: Spy Hawaiian Bombshell, Spy model search Posted in 10 Days On The North Shore, Contests, News, Surf, Travel & Story | Comments Off
November 12th, 2009
Aloha! The Spy Bombshell has been chosen.
Thanks for all your entries. We received bombshell applicants pouring in from all over for the chance to win a one year modeling contract with Spy, be in a published photo and receive global exposure on Spy’s website. We got a bombshell! Spy welcomes and congratulates Hannah Kealia May from Pahoa, HI!
Meet the lovely Hannah…


10 Days on the North Shore
Surboard, check.
Warm water wax, check.
Boardshorts, check.
Bikini, check.
Bringing lots of Spy aloha, check.
Spy is packing its bags and will be jetting off to the North Shore for 10 days!
Be sure to click on the pineapple on our front page for daily blog updates from the North Shore. We’ll be hanging with the beautiful Spy Hawaiian Bombshell winner Hannah inducting her into the Spy family, at the Reef Hawaiian Pro in Haleiwa, working on our winter tans while shooting for our summer imagery, cutting rug with our Spy athletes when they’re not in the water and spreading plenty of Spy aloha vibe.
Stay tuned for more updates!
Tags: Hannah Kealia May, Model Search, Spy Hawaiian Bombshell Posted in 10 Days On The North Shore, Contests, News, Surf, Travel & Story | No Comments »
November 10th, 2009
Spy is delighted to congratulate HANNAH KEALIA MAY of Pahoa, HI as the winner of the first Spy Hawaiian Bombshell Model Search!!!
Hannah entered into the search by submitting a handful of lovely photos plus the following self-effacing written submission:
Growing up on the Big Island of Hawaii and surfing, paddling, swimming, snorkeling and sailing in the ocean here as well as snowboarding and skiing on the top of Mauna Kea, I’ve been constantly surrounded by and actively participate in the activities Spy sunglasses support. I couldn’t represent this company better, which is what inspired me to become the next “Spy Hawaiian Bombshell Model”. I have been a successful model in Hawaii for the past year, doing work locally as well as internationally. I have a positive attitude and great communication skills allowing me to be a great ambassador for Hawaii, as well as a great representative for Spy sunglasses. Having been wearing Spy sunglasses for the past couple years I feel that I have a special appreciation for the product, which will help me to communicate Spy Sunglasses qualities and features better than anyone.
I hope to be given this opportunity to become the next “Spy Hawaiian Bombshell Model”; I am a powerful role model for a healthy, active, positive lifestyle.
When asked how Hannah found out about the contest she said, “My mom saw a poster in a surf shop on the Big Island (Big Island Surf Co.) and called me and told me about it.”
Spy would like to thank Big Island Surf Co. and Hannah’s Mom for spreading the ‘Aloha’!
Hannah will be shooting with Spy in mid-November on Oahu for Spy’s Spring/Summer 2010 sunglass campaign.
Stay tuned for updates, pictures and the making of a beautiful relationship…
Tags: Hannah Kealia May, Model, Model Search, Spy's Hawaiian bombshell Posted in Contests, News, Surf, Travel & Story | No Comments »
October 22nd, 2009


Media Contact:
Valerie Gee
Spy Optic, Inc.
(760) 804-8420 x1174
vgee@spyoptic.com
SPY OPTIC ANNOUNCES INAUGURAL WAIST DEEP SNOW SESSION CONTEST
Spy Partners with Powder Cowboy Catskiing for Three Days of Powder and Shred
FOR IMMEDIATE RELEASE: Carlsbad, CA, October 22nd, 2009 – Spy Optic, Inc., a leading action sports eyewear brand, announces the inaugural “Waist Deep Snow Session Contest.” Retailer and consumer winners will have the opportunity to ride with Spy’s elite snow team riders for three days at Power Cowboy Catskiing resort in Fernie, British Columbia March 11-14th, 2010.
“This is the experience of a lifetime for avid snowboarders and skiers; we’re excited to share it with the world,” said Fran Richards, Spy Optic Vice President of Marketing.
Seven Waist Deep Snow Session Grand Prize winners will be rewarded with a three-day, all-expense paid trip to Fernie, British Columbia for the catskiing trip of a lifetime. It is a truly unique experience of riding 6,000 acres of amazing terrain with a maximum of 24 people on the mountain at one time. With 10,000 to 14,000 vertical feet of bowls, open slopes and endless tree riding; this is a contest you don’t want to miss. Lodging will be provided by The Powder Cowboy Ranch with gourmet daily meals, massage time and the chance to spend three days riding powder with Spy’s premiere snow team riders.
Retail contestant entries will be received until January 15th, 2010. Consumer entries will be accepted until January 31st, 2010 online at www.spyoptic.com/contest with photo submissions via an internet link to their favorite ski or snowboard action photo to be entered to win the “Spy Waist Deep Snow Session Contest.” Two Grand Prize consumer online winners will be chosen (19 years and older) based on the most original creative submission (one US resident and one Canada resident). In addition, five consumer runner-up winners will receive prize packs from Spy.
Winners will be posted online by February 8th, 2010.
For more information, including complete rules and regulations, about the inaugural “Spy Waist Deep Snow Session” contest please visit www.spyoptic.com/contest.
Live through our lens…
ABOUT SPY OPTIC, INC.
Spy Optic, Inc. designs, develops and sells premium eyewear products for the youth lifestyle market within action sports, fashion, music, and entertainment sectors. Spy’s principal products, sunglasses and goggles, target the action sports market, including surfing, skateboarding, snowboarding, motorsports, and wakeboarding and skiing. Spy’s innovative proprietary products utilize high-quality materials, handcrafted manufacturing processes and engineered optical lens technology to convey premium quality, contemporary style, and progressive design. Spy Optic, Inc. is a wholly-owned subsidiary of Orange 21 Inc. (NASDAQ:ORNG). Please visit www.spyoptic.com or contact info@spyoptic.com for inquiries.
ABOUT POWDER COWBOY
The most unique Catskiing adventure on the planet! With 3,500 acres of new terrain, Powder Cowboy Catskiing now boasts 6,000 acres of awesome Rocky Mountain terrain, equaling the size of many North American ski resorts – imagine Whistler or Aspen covered in deep dry virgin powder all for just you and 23 friends! With 350 inches of snowfall a year, every day you will experience the powder of the Canadian Rockies skiing or boarding 10,000 to 14,000 vertical feet of majestic peaks, bowls, open slopes and some of the best naturally gladed tree skiing or boarding on the planet! For more information visit: www.powdercowboy.com or email info@powdercowboy.com.
Powder Cowboy Catskiing Box 1229 602a 2nd Ave, Fernie, B.C. Canada V0B 1M0
Toll Free North America - 1-888-4CATSKI (422.8754) Telephone - 1.250.423.3700
Facsimile - 1.250.423.4055
Tags: Powder Cowboy, Waist Deep Snow Session Contest Posted in Canada, Contests, Press Release, Ski, Snow | No Comments »
October 14th, 2009
Tags: The Raveonettes Posted in Contests | No Comments »
August 20th, 2009

Seven winners.
Six days and six nights of Spy fun.
X Games 15. Party with Rob Dyrdek at his Fantasy Factory in Los Angeles.
Ride motocross with seven-time Supercross champion Jeremy McGrath.
Learn to surf at Surf Diva with Mike Losness, Luke Davis and Kanoa Igarashi.
Wakeboard with Melissa Marquardt.
Award ceremony at Transworld Media and K1 Speedway.
And plenty of good times in between…
DAY 1 – Monster Energy Party
The famous Spy van graced the LAX airport with its presence and welcomed the 2009 Spy Boot Campers for an action packed week. To kick things off they were taken to Encounter, a swanky cocktail lounge in Los Angeles then to the downtown Kyoto Grand Hotel to lounge and relax before the premiere kickoff night of partying would begin.
Into the night and wee hours of the morning they would soon discover each other’s party personas at Monster Energy’s X Games party at Rob Dyrdek’s Fantasy Factory. Plenty of celebrities and pros were mixin’ it up that night. A Carl’s Jr. food truck was rad enough to supply unlimited free food for all as well. Even the Canadian boot camper, Drew, had such a good time he woke up the next morning in the hallway of the hotel with a shiner underneath his left eye. We still don’t know how it happened!
DAY 2 – X Games 15
At X Games 15, Home Depot Center in Carson, CA, the Spy Boot Campers were taken behind-the-scenes with ESPN’s Will from Marketing for an exclusive tour of X Games. They watched the street skate finals at the top of the tower to watch P-Rod battle it out for gold, just feet away from announcer Sal Masekela and skate icon Tony Hawk. After watching BMX, arms loaded with hot dogs, nachos and $12 beers, everyone was amped to watch the Super X-Men Moto finals and Freestyle Moto at the stadium.
DAY 3 – Beach
After being in fast-paced LA, a chill beach day was in order, just north of Tamarack. Smashball, tan lines and local downtown Carlsbad shopping ensued after two long days of being in the sun and partying. A laid-back BBQ of kabobs and beer that night turned into a good old fashion pool party. Let’s just say some were thrown into the pool, clothes and all…
DAY 4 – Moto
All geared up with their Spy moto goggles and personalized moto jerseys compliments of No Fear, the campers got to meet and ride motocross with seven-time supercross champion Jeremy McGrath at the new Pala Raceway. The Fuel TV film crew came to meet everyone and even took a few laps. Spy brought out 88cc and 110cc bikes for them to ride at the even different tracks offered at Pala. Despite the hot 90 something degree heat and wearing all dark gear head to toe, everyone had a huge grin on their faces riding and hanging with Jeremy and Spy crew. Later that night after plenty of pizza, beer buddies and more beer, they got to experience the local hangout in Encinitas for a dance party with the featured Monday night DJ spinning catchy beats.
DAY 5 – Surf
With full sunshine and warm 70 degree water, the campers learned to surf with Surf Diva in La Jolla for a two hour private lesson. Spy’s surf team manager John Oda brought surfers Luke Davis, Kanoa Igarashi and Mike Losness to teach and surf with everyone. The small one foot to occasional two foot surf made it the perfect day for learning and trying 360s on foam longboards. Kailee Bradstreet from Transworld Business came out to take photos and surf some waves with us. It was a beautiful day for shredding!
DAY 6 – Wake
For the final day of boot camp, everyone visited the local Carlsbad Lagoon to wakeboard. Spy’s wake team manager Aaron Grace brought wakeboarder Melissa Marquardt to help teach and hang out for the day. Everyone rode really well and had a blast hanging out on the Liquid Force boat. Editor-in-Chief of Alliance Wakeboard, Bill McCaffray, came out to meet the campers. After an afternoon of shredding the liquid gnar, they met the entire crew at Spy headquarters in Carlsbad.
Thanks to Transworld Media, for hosting the Spy Boot Camp award ceremony with a BBQ and Kona beer fest at their headquarters. Each camper was presented with a framed Transworld cover by Spy local rep Mikey Haney. To top it all off Billy from Transworld treated the campers to one last hoorah round of K1 go-kart racing.
DAY 7
The action packed week had commended and it was back to the daily grind. With nothing but huge grins on their faces they will remember the trip from the thousands of photos that were taken.
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
John Bennett, 29, Online Consumer Winner, Manchester, NH
“It’s amazing Spy gave me this opportunity. I wouldn’t have access to any of this. This truly is a once in a lifetime opportunity. Pretty rad. And thanks for the California sunburn they provided for me! I was super excited to have met Alliance Wakeboard’s Editor-in-chief, Bill McCaffray. It was really cool meeting him.”
Matty O’Connell, 23, SpareParts, Regina, SK, Canada
“Push ups can be a dance move too! This solidifies the fact that this is the industry I want to be in. I’m making the right choice working at a shop. You don’t have to wear a suit everyday to make a buck.”
“After this experience I want to push Spy even harder. They went out of their way and set this all up. You gain the respect on their end. I want to work just as hard to get the product into consumers hands. This trip also reminds me how much I love Socal. I want to move here!”
Drew Milliken, 24, Island Snow Board Shop, Kelowna, B.C. Canada
“Going into the trip, I had no real expectations. Spy, I can definitely relate. It’s like a big family. Good times and good company. This is a once in a lifetime opportunity that everyone needs to win because it is so much fun!”
Steph Shedek, 21, McGrath Power Sports, Cedar Rapids, IO
“The boot camp experience was amazing. I’ve done a lot on this trip that I’ve never been able to do. Spy is amazing. It is an awesome opportunity they put together. It’s way better than I thought it would be.”
Ryan Cameron, 24, Jacks Surfboards, Corona Del Mar, CA
“Boot camp exceeded my expectations. I was surprised how Spy is so involved with their athletes. They have a very hands on approach. All of the athletes have a level of respect for the Spy brand. McGrath seemed so relaxed to be there at moto day and Losness was cool to meet on surf day. I got the real behind-the-scenes experience. It’s cool to see a face behind the brand. It’s very much an inclusive family.
This experience now makes the shop kids want to make consumer feel a part of the brand. Even six months from now, it’s more than just a sunglass brand. It’s a family, a lifestyle.”
Cassie Hudson, 23, Mainland Skate & Surf, Concord, CA
“It’s pure motivation. All the hard work at the shop does pay off. Boot camp has inspired me to have more ideas to improve the shop, especially with the economy and all. My shop is all about customer service. We have a small shop and Spy’s a smaller company. It’s good to know companies like Spy can reward accounts like this. Even with this economy, its awesome this can still happen.
It exceeded my expectations. Being actually a part of this entire week has been out of this world. When I landed in Los Angeles, I thought Ashton was going to jump out and I was about to be Punk’d. I felt very VIP at the X Games. When I thought the behind-the-scenes tour was VIP, Will, our personal guide brought us to an even better view. I was 15 feet from Ryan Sheckler and stood two feet from Tony Hawk and Sal Masakela!
It was all the little things. It made a huge impact on me. I’m so honored to have won.”
Jennifer Zdeb, 28, Brave New World, Point Pleasant Beach, NJ
“Boot Camp was amazing. It was a once in a lifetime experience. I was chosen out seven winners. It was unreal! One of the most exciting parts of the trip for me was being able to ride motocross bikes with Jeremy McGrath. We had great seats at the X Games and received VIP treatment at the stadium.
The Spy team themselves were by far the best people ever! The trip would not have been the same if it wasn’t for them. Partying with them at the Fantasy Factory or having them teach me how to surf was awesome. Spy is by far the most “rad” company out there! (rad was one of the California lingo words I picked up out there!) Thanks for an amazing experience Spy! You’re the best!”
For more photos be sure to check out our Spy Boot Camp Facebook page.
A huge thanks to everyone involved for making this year’s Spy Boot Camp 7 another memorable experience for all.
Thanks to our partners Fuel TV, Monster Energy, X Games 15, Ogio, KTM, Plan B, Vestal, Silver, Surf Diva, Liquid Force, Transworld Media and Kona Brewing Co. Thanks to the Spy crew for showing up and providing pure entertainment for all and also Alliance Wakeboard for the support!
Winter Boot Camp 2010?
Just you wait.
Tags: Alliance Wakeboard, Fuel TV, Jeremy McGrath, Kanoa Igarashi, Kona Brewing, KTM, Liquid Force, Luke Davis, Melissa Marquardt, Mike Losness, Monster Energy, Ogio, Pala Raceway, Plan B, Silver, Spy Boot Camp, Surf Diva, Transworld Business, Vestal, X Games 15 Posted in Canada, Contests, News | No Comments »
April 2nd, 2009

ENTER HERE! (or click the image above)
THE LATEST WITH TOM WALLISCH…
Where are you right now and what are you doing?
Right now I am in Laax, Switzerland. I just got done competing in the European Open. One of my best friends Henrik Harlaut won the event, and I got second, so I’m super stoked!
Favorite moment of the 2009 winter season?
Winning the Northstar-at-Tahoe stop of the 2009 Winter Dew Tour. So stoked! I still can’t even believe that it happened.
Goals from this year that you’ve accomplished?
Podium at a major event, and ski well all year long (without any major injuries).
Goals from this year still on your list?
Trying to win the Jon Olsson Super Sesssion with my partner and fellow skier Simon Dumont.
Your next film segment song is?
Hmmm not too sure yet, hopefully something fire
Last photo you uploaded to Facebook?
A photo of me from a mag that I was stoked on. It was actually a photo I took of myself in the air!
Favorite Spy goggle?
ZED
Favorite Spy sunglass?
BLOK
Sponsors?
Amplid, Sweet Protection, Jiberish, Skull Candy, Kombi, EC Headwear, Full Tilt
Any shout outs?
Just wanna throw a shout out to all my sponsors who have helped me get to where I am past and present! And also to all my friends and family who support me! Hell yeah, gonna try and keep on rocking!
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THE LATEST WITH JF HOULE…
Where are you right now and what are you doing?
I’m in QC doing rehab for my ankle. I broke it while I was training for X-Games 13 on the 23rd of January!
Favorite moment of the 2009 winter season?
Winning the 2nd stop of the Winter Dew Tour in Mount Snow, Vermont!
Goals from this year that you’ve accomplished?
I learned how to do a double flip on snow!
Goals from this year still on your list?
Getting back on my skis in April and learn new jump tricks!
Your next film segment song is?
Good question…I have no idea!
Last photo you uploaded to Facebook?
Wouldn’t you like to know…
Favorite Spy goggle?
Soldier
Favorite Spy sunglass?
Blok
Other sponsors?
Sweet Protection, Volkl, Leclers Assurance, Swix, Dalbello, Troyan Gloves…
Any shout outs?
I just want to say big thanks to everyone who has always been supporting me including, my family, all my friends, Spy, D-Structure, Leclers assurance and my new sponsor Sweet Protection, Volkl, Swix, Dalbello, Troyan…
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ENTER HERE! (or click the image above)



Tags: Wallisch Houle Giveaway Posted in Contests, Ski | Comments Off
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