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Category: Press Release
October 22nd, 2009
Media Contact:
Valerie Gee
Spy Optic, Inc.
(760) 804-8420 x1174
vgee@spyoptic.com
SPY OPTIC ANNOUNCES INAUGURAL WAIST DEEP SNOW SESSION CONTEST
Spy Partners with Powder Cowboy Catskiing for Three Days of Powder and Shred
FOR IMMEDIATE RELEASE: Carlsbad, CA, October 22nd, 2009 – Spy Optic, Inc., a leading action sports eyewear brand, announces the inaugural “Waist Deep Snow Session Contest.” Retailer and consumer winners will have the opportunity to ride with Spy’s elite snow team riders for three days at Power Cowboy Catskiing resort in Fernie, British Columbia March 11-14th, 2010.
“This is the experience of a lifetime for avid snowboarders and skiers; we’re excited to share it with the world,” said Fran Richards, Spy Optic Vice President of Marketing.
Seven Waist Deep Snow Session Grand Prize winners will be rewarded with a three-day, all-expense paid trip to Fernie, British Columbia for the catskiing trip of a lifetime. It is a truly unique experience of riding 6,000 acres of amazing terrain with a maximum of 24 people on the mountain at one time. With 10,000 to 14,000 vertical feet of bowls, open slopes and endless tree riding; this is a contest you don’t want to miss. Lodging will be provided by The Powder Cowboy Ranch with gourmet daily meals, massage time and the chance to spend three days riding powder with Spy’s premiere snow team riders.
Retail contestant entries will be received until January 15th, 2010. Consumer entries will be accepted until January 31st, 2010 online at www.spyoptic.com/contest with photo submissions via an internet link to their favorite ski or snowboard action photo to be entered to win the “Spy Waist Deep Snow Session Contest.” Two Grand Prize consumer online winners will be chosen (19 years and older) based on the most original creative submission (one US resident and one Canada resident). In addition, five consumer runner-up winners will receive prize packs from Spy.
Winners will be posted online by February 8th, 2010.
For more information, including complete rules and regulations, about the inaugural “Spy Waist Deep Snow Session” contest please visit www.spyoptic.com/contest.
Live through our lens…
ABOUT SPY OPTIC, INC.
Spy Optic, Inc. designs, develops and sells premium eyewear products for the youth lifestyle market within action sports, fashion, music, and entertainment sectors. Spy’s principal products, sunglasses and goggles, target the action sports market, including surfing, skateboarding, snowboarding, motorsports, and wakeboarding and skiing. Spy’s innovative proprietary products utilize high-quality materials, handcrafted manufacturing processes and engineered optical lens technology to convey premium quality, contemporary style, and progressive design. Spy Optic, Inc. is a wholly-owned subsidiary of Orange 21 Inc. (NASDAQ:ORNG). Please visit www.spyoptic.com or contact info@spyoptic.com for inquiries.
ABOUT POWDER COWBOY
The most unique Catskiing adventure on the planet! With 3,500 acres of new terrain, Powder Cowboy Catskiing now boasts 6,000 acres of awesome Rocky Mountain terrain, equaling the size of many North American ski resorts – imagine Whistler or Aspen covered in deep dry virgin powder all for just you and 23 friends! With 350 inches of snowfall a year, every day you will experience the powder of the Canadian Rockies skiing or boarding 10,000 to 14,000 vertical feet of majestic peaks, bowls, open slopes and some of the best naturally gladed tree skiing or boarding on the planet! For more information visit: www.powdercowboy.com or email info@powdercowboy.com.
Powder Cowboy Catskiing Box 1229 602a 2nd Ave, Fernie, B.C. Canada V0B 1M0
Toll Free North America - 1-888-4CATSKI (422.8754) Telephone - 1.250.423.3700
Facsimile - 1.250.423.4055
Tags: Powder Cowboy, Waist Deep Snow Session Contest
Posted in Canada, Contests, Press Release, Ski, Snow | No Comments »
September 11th, 2009
Orange 21 Inc.
2070 Las Palmas Drive
Carlsbad, CA 92009
PH: (760) 804-8420
FX: (760) 804-8442
www.orangetwentyone.com
O’NEILL AND ORANGE 21 SIGN A GLOBAL LICENSING DEAL TO LAUNCH NEW EYEWEAR LINE
O’Neill and Orange 21 are pleased to announce an agreement whereby Orange 21 will design and develop O’Neill Eyewear under a license agreement. The agreement sees Orange 21 working closely with O’Neill’s designers to design, develop, market and sell O’Neill branded sunglasses and snow goggles expected to launch to market in March 2010.
Michael Neil, O’Neill’s Global Head of Brand Development & Licensing, is excited about this new development for the brand; “Due to O’Neill’s integral connection with the beach and snow lifestyle, eyewear is a natural extension for O’Neill and who better to team up with than the experts at Orange 21. They have proven competence in the eyewear category, which they have successfully gained over the last 15 years with SPY OPTIC.”
The sunglass line is expected to be released in March 2010 for Spring 2010 delivery and is expected be formally unveiled at the January 2010 Action Sports tradeshows in San Diego, California and Orlando, Florida.
The snow goggle line is expected to be released at the SIA show in Denver, Colorado and ISPO in Munich, Germany. The snow goggle product line is expected to be available for delivery in August of 2010 for 2010/11 snow season sales. All products will be distributed through O’Neill retail stores and O’Neill’s existing dealer network among other channels.
“The convergence of two great brands is not only a story of success in a tough economy, it also signals an amazing level of respect and competency when the leading wetsuit brand pairs up with the leading action sports eyewear brand to produce a line,” said Stone Douglass, CEO of Orange 21. “Given the two brands’ reputations for quality products in the marketplace, it’s safe to say that we expect a huge success with O’Neill eyewear.”
“The strength of the O’Neill brand makes for a very attractive partnership between our two companies,” said Matt Harkins, Orange 21 Brand Manager, “Like the amazing products that O’Neill develops, we make products that support and protect life out in the elements of nature. The variety in the O’Neill brand has made it an authentic fixture in sport, fashion and board sports culture. This eyewear line is a continuation of that O’Neill story and we are honored to be a part of it.”
About O’Neill
O’Neill, the original California surf, snow and lifestyle brand, was founded in 1952 when a young man named Jack O’Neill took his unstoppable passion for surfing and used it to beat Mother Nature at her own game. Pioneering the world’s first neoprene surf wetsuit, Jack had successfully found a way to extend his surf sessions in the bone-chilling breaks of Northern California. He opened up the garage doors to his first surf shop soon after.
While many things have changed since those humble beginnings, Jack’s initial vision of producing functional and innovative board riding products continues to lie at the core of everything the company does. O’Neill’s set of core values - innovation in style and technology - has seen the brand devote itself wholeheartedly to the evolution of action sports. From the first neoprene surf wetsuit and board leash, to the world’s first stitchless board shorts and range of groundbreaking wearable electronics, O’Neill’s spirit of innovation will always drive the company forwards.
Today, O’Neill can be found the world over. In touch with its rich heritage and the universal appeal of board riding culture, O’Neill will always be committed to growing its reputation as one of the world’s leading youth lifestyle brands based on a unique half-century of history as the First Name in the Water.
About Orange 21 Inc.
Orange 21 designs, develops, markets and produces premium products for the Action Sport, Motorsports, Snowsports and youth lifestyle markets. Orange 21’s primary brand, Spy Optic (TM), manufactures sunglasses and goggles targeted toward the action sports, motorsports, snowsports and youth lifestyle markets.
This press release contains forward-looking statements. These statements relate to future events or future financial performance and are subject to risks and uncertainties. In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “expect,” “plan,” “anticipate,” “believe,” “feel,” “estimate,” “predict,” “potential” or “continue,” the negative of such terms or other comparable terminology. Specifically, comments in this press release regarding the expected release dates for the O’Neill sunglass and snow goggle lines, the expected success of the O’Neill eyewear line and the strength of the partnership between Orange 21 and O’Neill, are forward-looking statements and are subject to inherent risks. These statements are only predictions. Actual events or results may differ materially. Factors that could cause actual results to differ from those contained in the forward-looking statements include, but are not limited to: the general conditions of the domestic and global economy, changes in consumer discretionary spending; changes in the value of the U.S. dollar, Canadian dollar and Euro; changes in commodity prices; our ability to source raw materials and finished products at favorable prices; risks related to the limited visibility of future orders; our ability to continue to develop, produce and introduce innovative new products in a timely manner; our ability to identify and execute successfully cost-control initiatives without adversely impacting sales; the performance of new products and continued acceptance of current products; our execution of strategic initiatives and alliances; uncertainties associated with intellectual property protection for our products; and other risks identified from time to time in our filings made with the U.S. Securities and Exchange Commission. Although, we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results. Moreover, we assume no responsibility for the accuracy or completeness of such forward-looking statements and undertake no obligation to update any of these forward-looking statements.
For more information, please feel free to contact:
Valerie Gee
Marketing and PR Coordinator
Orange 21 Inc.
760-444-9789
Posted in News, Press Release | Comments Off
September 9th, 2009
Kevin Casillo
Media Contact:
Valerie Gee
Spy Optic
(760) 804-8420 x1174
vgee@spyoptic.com
SPY WELCOMES NEW SNOW TEAM MANAGER KEVIN CASILLO TO THE FAMILY
FOR IMMEDIATE RELEASE: (Carlsbad, CA – September 9th, 2009) – Spy welcomes Kevin Casillo as the new Snow Segment Manager for Spy Optic.
Kevin comes with a diversified background within the snow industry. After seven years as a professional snowboarder for Grenade, in 2007, he went behind the scenes at Grenade to run the team, marketing and events.
“Kevin is a great addition to the SPY family and we are expecting greatness from him. His background as a former athlete and his transition into the Snow Sports industry make him the ideal candidate to boldly move SPY into the future. Look for good things served cold from SPY in the days to come with Kevin at the helm!” said Matt Harkins, Spy Brand Manager.
“Spy as a brand has lots of creativity and passion. I have the same insight. I’m excited to bring something new and edgier to the Spy brand,” said Kevin. “The Spy athletes are strong and well-known riders. I’m super positive about directing this team based on the solid relationships that I have with many of the riders already.”
The Spy snow family is DCP, Eero Niemela, Darrell Mathes, Louie Vito, Priscilla Levac, Stevie Bell, Danny Larsen, Kareem El Raffie, Iouri Podladtchikov, Anthony Leffelaar and Meghann O’Brien.
When asked something you should know about Kevin he said, “Live life to the fullest.”
Kevin will be hanging out and getting to know the rest of the team at the SPY tradeshow booth at ASR San Diego this week. Come on by, check out the line and slap a high five at Kevin if you get a chance!
Live through our lens…
Tags: Kevin Casillo
Posted in News, Press Release, Ski, Snow | No Comments »
June 24th, 2009
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ROCK ‘N’ ROLL: THE TICE
The Tice embodies vintage hipster styling with a nod to the pioneers of rock ‘n’ roll!
The Tice is custom-built from high quality Italian propionate with six base lenses for a flat, bold look with a unique overlapping temple hinge system. The Tice also features Spy’s renowned innovative graphic applications with our new ‘black spider’ colorway: a black and white laser engraved treatment on the exterior frame with a contrasting teal interior.
Tice is available in four colors: black spider, classic tortoise, black smoke crystal, and shiny black. For those on the VIP list, classic tort is offered with a bronze gold mirror lens. The shiny black frame is also offered with Spy’s premium trident polarized lenses.
Design Features:
• Medium-sized frame and medium fit
• Custom-built from high quality propionate
• Unique overlapping three barrel hinge system
• New Spy logo detailing
Technical Features:
• 6-Base lenses
• 100% UVA, B & C protection
• Frame Measures: 55-17-135
Tice MSRP is $99.95-139.95 USD.
The all new Tice sunglass joins the premium lineup of Spy styles including the Tron, Blok, Haymaker, Hailwood, Bronsen and Lacrosse.
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FOR MORE INFORMATION OR FOR PRODUCT AND IMAGE REQUESTS CONTACT:
GLOBAL HEADQUARTERS: Valerie Gee, vgee@spyoptic.com or 760.804.8420 x1174
EUROPE: Giuseppe Lapenta, glapenta@spyoptic.com or +39 0332 949 833
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Tags: Tice
Posted in Press Release | No Comments »
June 24th, 2009
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RETRO HIPSTER: THE CLARICE
The perfect revival piece to add to your daily wardrobe, the Clarice is candy coated fun right in time for pool parties, beach barbeques and the occasional drive-in double feature.
Clarice features a stylish, fresh, flat shaped lens with a feline inspired vintage look, combined with a “Venetian blind” temple design for added flavor and style. The Clarice is hand-fabricated from high quality Italian propionate with a five barrel hinge system.
Clarice is available in five vibrant colors: cherry blossom marble, royal purple marble, crystal clear, bronze fade and black fade. The popular silver mirrored lenses are back and available in the cherry blossom and royal purple marble models.
Design Features:
• Medium-sized frame and medium fit
• Custom-built from high quality propionate
• Five barrel hinge system
• “Venetian blind” temple design
Technical Features:
• 6-Base lenses
• 100% UVA, B & C protection
• Frame Measures: 60-16-145
Clarice MSRP is $109.95-119.95 USD
The all new Clarice sunglass joins Spy’s fashion-forward women’s styles: Eliza, Dynasty, Richelle, Zoë and Yoko.
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FOR MORE INFORMATION OR FOR PRODUCT AND IMAGE REQUESTS CONTACT:
GLOBAL HEADQUARTERS: Valerie Gee, vgee@spyoptic.com or 760.804.8420 x1174
EUROPE: Giuseppe Lapenta, glapenta@spyoptic.com or +39 0332 949 833
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Tags: Clarice
Posted in Press Release | 1 Comment »
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