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Category: Press Release
April 5th, 2011
The die is cast - Thomas “Jecksn” Franc wins SPY+ Snow-JahZee™!
The SPY+ Snow-JahZee™ at Zurich’s home mountain Hoch-Ybrig is without doubt one of the most intriguing events of the winter. Because it isn’t just about sending the sickest trick over the biggest hit, it’s about stomping a total of 24 (!) different ones in a five hour session with eight counting runs! Winner Thomas “Jecksn” Franc got it to the point: “The cool thing about this event is the fact that you have to show tricks you wouldn’t do all year. And maybe even ones you’ve never tried before!“. 3rd placed Roger Schuler, added: “The vibe isn’t like a contest at all. It’s more like hanging out in the park with your friends, having a session, the only difference being that here you might go home with some extra cash or goodies. We all chat with each other between the runs and check how far along with ticking off their tricks the rest is yet.” – Main organisers Natural Born Chillaz fully lived up to their name as well, supporting the crew at the start gate with a little BBQ and catering for the spectators with food and drinks in the Chill Area.
Under bluebird skies the battle was full on from the first run and with the locals showing their very best the lack of international involvement was forgotten immediately. Instead the kickers got given fond international nick names: starting off with hot “Kelly Trump” the course lead over “Habibi” (arab for my lover), and finished with the hugest of all, the Big Mama.
So much female involvement seemed to motivate the riders even more and the spectators came to witness a true fireworks of tricks. Local heroes Mike Knobel and Fizzel Huber were among the big favourites before the event and dropped into the session with according motivation. Although in the training they clearly proofed that they have what it takes to get to the top of the podium, their weekend was jinxed and once the runs counted, nothing worked out any more and they had to settle for ranks 5 and 7. SPY+ team rider Roger Schuler was apparently blessed with more luck. After a slam in his first counting run eliminated all plans for the Red Bull Perfect, he quickly changed tactics and focused on the tricks for the SONY combo prizes. This earned him a SONY HDR CX 700 Handycam as well as 3rd place in the overall ranking. One of the highlights from his trick bag was a cab 7 over Kelly Trump, followed by a switch backflip over Habibi and switch straight air on the Big Mama. Second ranked Deniz Cinek was able to hold the Red Bull Perfect course for the longest time. While the sw bs 7 over Kelly in his 6th run counting was still flawless stomped, the landing of the sw straight air over the Habibi was a bit off the mark and killed the speed for the Big Mama. So much for the Perfect, but he still scored silver and 1.500 U$ prize money. Thomas “Jecksn” Franc on the other hand started the 7th SPY+ Snow-JahZee™ with a rather weak one: his first counting run didn’t score a single point. But then the tides abruptly turned for the better, Jecksn finished off his safe tricks before attacking the ones with higher scores, that he didn’t have on lock quite yet. His clean combo consisting of a cab 7, cab 5 and sw bs 7 combo was already quite impressive nevertheless. Besides the victory, that surprised him most of all, 400 TTR points and 3.000 US$ prize money, Jecksn also bagged a SONY combo prize like Roger (for the other winners check the full results list below).
Even tough the fog wanted to take its chances as well at some point and fondly wooed Kelly Trump and Habibi, the contest went down as planned, despite some smaller breaks due to visibility. And for the prize giving at 16:30, ski and snowboard instructors as well as the bully drivers and park shapers joined the spectators and participants to celebrate the winners. While the prizes couldn’t be presented by Kelly Trump herself, the lovely vice Miss Switzerland from 2008, Rekha Datta, kindly filled in for her. This is part of the SPY+ Snow-JahZee™ as well – just Natural Born Chillaz!
Thomas Franc with a Bs 5 over the Big Mama
Deniz Cinek and a Fs 7.
Roger Schuler over the “Kelly Trump”
Phil Hänni is checking his tricklist…
…. and gets a hug!
Results: SPY+ Snow-JahZee™ presented by NBC
1 Thomas Franc
2 Deniz Cinek
3 Roger Schuler
4 Patrick Müller
5 Mike Knobel
6 Max Buri
7 Nick “Fizzel” Huber
SPY+ Snow-JahZee 2011 from SHOTS.TV on Vimeo.
Posted in Contests, Europe, News, Press Release, Snow | Comments Off
March 20th, 2011
JF Houle Wins Slopestyle Gold at Winter X Europe
Photo: ESPN Images
JF Houle’s career-long dreams of standing atop the X Games podium came true this past week in Tignes, France, where JF’s consistency and technical mastery earned him a gold medal in Ski Slopestyle. Earlier in the week, JF laid down runs that put him first in the qualifying heats, and then again on top of the heap in the finals, despite challenging weather conditions that forced competitors to battle speed and visibility issues throughout the event.
JF tamed things down for his first run, with a nosebutter 450 onto the flat-down box, a rodeo 7 on the first jump, a 450-on 270-off the flat-down rail, a180 over the snow gap to switch 270-on 270-off on the down box. He closed out the final two jumps with a double cork 1080 japan and 1 right 900 reverse mute. While he and the rest of the field had bigger plans for their following runs, the worsening weather conditions put a damper on things, and JF’s first run score ended up keeping him in the top spot for the remainder of the day.
JF commented on his Facebook page: ”I think I’m dreaming still. Since I’m a little kid, I have been dreaming about this day! Can’t believe it still! It happened! Gold medal at X Games. Thanks to everyone of you who always support me! LOVING LIFE as always!”
Tags: JF Houle, Winter X Europe
Posted in Canada, Europe, News, Press Release, Ski, Snow | No Comments »
March 19th, 2011
It finally happened at this Winter X Games Europe, SPY ’s Louie Vito took top honors as he emphatically earned the Gold Medal in Tignes, France, in front of an impressed and energetic 22,000 crazed fans. The roars and sighs undulated throughout the attentive crowd as Louie threw down his final run, a double crippler to Michalchuk to frontside double cork 1080 to cab double cork 1080 to frontside 1080, moving him into first place with a 93.00 over last year’s Gold Medalist Iouri Podladtchikov’s 91.33 best score.
When asked about his victory, Louie said, “I’ve always had the technical tricks, and haven’t had the amplitude, so I’ve been working on that. Last year I didn’t go as big, and it showed in my score.”
The first run for everyone during that awkward twilight hour that made the Super Pipe walls was really a challenge for all but Podladtchikov who nailed it. His second run was even better and moved him into first place with a 90.33, but it was short lived as Louie killed it.
Louie took home the gold with a 93.00, Iouri Podladtchikov grabbed silver with 91.33 and Christian Haller took bronze with an 82.33.
“It’s great! This is my first X Games gold medal. So obviously, I’m stoked,” said Vito.
Congrats LV on your huge win!
JF Houle Wins Slopestyle Gold at Winter X Europe
Photo: ESPN Images
JF Houle’s career-long dreams of standing atop the X Games podium came true this past week in Tignes, France, where JF’s consistency and technical mastery earned him a gold medal in Ski Slopestyle. Earlier in the week, JF laid down runs that put him first in the qualifying heats, and then again on top of the heap in the finals, despite challenging weather conditions that forced competitors to battle speed and visibility issues throughout the event.
JF tamed things down for his first run, with a nosebutter 450 onto the flat-down box, a rodeo 7 on the first jump, a 450-on 270-off the flat-down rail, a180 over the snow gap to switch 270-on 270-off on the down box. He closed out the final two jumps with a double cork 1080 japan and 1 right 900 reverse mute. While he and the rest of the field had bigger plans for their following runs, the worsening weather conditions put a damper on things, and JF’s first run score ended up keeping him in the top spot for the remainder of the day.
JF commented on his Facebook page: ”I think I’m dreaming still. Since I’m a little kid, I have been dreaming about this day! Can’t believe it still! It happened! Gold medal at X Games. Thanks to everyone of you who always support me! LOVING LIFE as always!”
Tags: Louie Vito, LV Signature Trevor snow goggle, Winter X Europe
Posted in Canada, Europe, News, Press Release, Ski, Snow | No Comments »
March 18th, 2011
It wasn’t that long ago West Coast Customs took on the unique project of building the SPY+ RV into drivable destination with the Discovery Channel film crews in tow. And now, this Sunday, March 20th 9:00 pm (PST) you can check out their creation during the SPY + WCC premiere showing of INSIDE WEST COAST CUSTOMS on Discovery’s HD Theatre! Proof that looking good takes effort and style, the legendary builders, WCC, teamed up with the SPY Optic brand to make something truly amazing. Tune in for the hour-long special as WCC founder Ryan Friedlinghaus and his crew turn the SPY+ RV into a mobile showroom, the likes of which you’ve never seen. This dream machine has the touch that only WCC could create, a perfect fit for pro snowboarder Louie Vito, who just won X Games gold, including a VIP lounge and a state of the art vault showroom customized for the SPY+ brand. See the Kings Of Customs take a swing at the SPY+ RV and hit it out of the park! Make sure you tune in this Sunday night and take a ride with SPY+ and WCC!
You will also have the chance to see the show with additional airings happening on these dates:
March 20 9pm PST (60 minutes)
March 21 12am and 5pm
March 26 4am
March 27 8pm and 11pm
March 28 4pm
March 31 8pm and 11pm
Also, be sure to check out the SPY+ WCC Collaboration glasses available exclusively at Tillys www.tillys.com
Tags: Louie Vito, Spy Optic, West Coast Customs
Posted in Moto, Motorsports, News, Press Release, Ski, Snow, Surf, Wake | No Comments »
February 25th, 2011
SPY+ is once again proud to join our friends at Filter Magazine as a sponsor of Culture Collide @ The Cedar St. Courtyard at the 2011 SXSW Music Festival in Austin TX. Formerly the Cedar Street Showdown, Filter Magazine has hosted what has come to be known as one of the must see showcases at the SXSW festival. Following up a stellar 2010 line up which included Miike Snow, Delta Spirit, Minus The Bear, Dr. Dog, Black Rebel Motorcycle Club, and The Temper Trap to name a few. Filter keeps the heat coming with an equally impressive lineup for 2011.
This year, The Naked and Famous, Surfer Blood, Phantogram, Foster The People, Rapheal Saadiq, and LA based rockers Voxhaul Broadcast, are sure to deliver one for the ages in what has become one of the most talked about lineups at this year’s festival. If you are in Austin and feel like rug cutting is on your list of things to do, come hang with the SPY+ crew at Culture Collide. It is for sure a next level event!
Tags: Culture Collide, Filter Magazine, Spy, SXSW
Posted in News, Press Release, Travel & Story | No Comments »
February 4th, 2011
SPY+ WELCOMES ANTONIO CAIROLI TO THE MOTOCROSS TEAM
For Immediate Release — Carlsbad, CA - February 4th, 2011 —- SPY+ proudly welcomes Antonio Cairoli to the elite SPY+ motocross team. Born and raised in Italy, Antonio Cairoli is a four-time motocross world champion with an impressive record. He’s won two championships in the MX2 class (2005, 2007) and two championships in the MX1 class (2009, 2010).
Currently Antonio has been training in the US and has been amped on working with the SPY+ team. Be sure to watch him defend his coveted crown and championship title at the MX1 class in the World Motocross GP’s starting April 10th, 2011.
At SPY+ we are thrilled to add a top-notch European motocross team rider to our already premium team of riders. We wish you an amazing season #222!
Check out Antionio’s bio here.
For more information visit: http://www.tonycairoli.com/222/index.html
SPY+ Optic was created by a passionate group of action sports and motor sports enthusiasts who quickly attracted the attention of the world’s best athletes. Based in Southern California, at the crossroads of an emerging Action Sports culture in the mid-nineties, the SPY+ brand was born. Representing our unique position as an entity immersed in Boardsports, Motor sports, Fashion and Culture; SPY+ is the Brand that invites the world to “Live Thru Our Lens.”
The SPY+ brand has supplied not only the fashion to suit your passion; it has been a market leader in eyewear related technology. The SPY+ Scoop® venting system combats lens fogging by promoting airflow between the lens and the wearer’s face. SPY+’s polarization treatments supersede existing eyewear standards with its premium injected Trident polarized lenses. The lenses effectively eliminate more than 99 percent of blinding glare for precise, unobstructed vision. Look for SPY+ to keep pushing the boundaries for both taste & technology! Stay on top of all the biz at spyoptic.com.
Tags: Antonio Cairoli
Posted in Canada, Europe, Moto, Motorsports, News, Press Release | No Comments »
January 31st, 2011
SPY+’s Louie Vito Takes Bronze at Winter X 15
Photo: K. Casillo
SPY+’s LV in the SuperPipe finals on Sunday, threw down his first front 12 this year earning him his first ever Winter X bronze medal. In its 15th year, the Winter X competition took over Buttermilk Resort in Aspen, Colorado from January 27-30th, 2011.
Louie’s best and last run of the night rewarded him a strong 87.33. Thousands of cheering fans let out a huge roar at the bottom of the SuperPipe as Louie accepted his third place medal. From SPY+ we are all very proud of you Louie! From another podium finish, he now is prepping for the third and final Winter Dew Tour at Snowbasin Resort in Odgen, Utah, February 10-13th.
Louie wears his all new Trevor + LV Signature flight strap model snow goggle with the blue spectra lens.
Tags: Louie Vito, Trevor snow goggle, WInter X 15
Posted in Canada, Contests, Europe, News, Press Release, Ski, Snow | No Comments »
January 24th, 2011
Vintage is the future. For the 2011/12 season, we’ve got new goggles, new colors, a new approach…it’s safe to say this is the new s#!t!
Come check it all out at SIA January 27-30th at SPY+ booth 3707 in Denver, CO.
We added a new member to the family! The all-new Platoon, the biggest, cleanest and most modern SPY+ snow goggle comes with a free bonus lens. Combining patented Scoop® ventilation in an oversized fit and precise optics by Carl Zeiss Vision, the Platoon keeps you looking fresh and seeing clearly.
SPY+ has collaborated with world-renowned Optics by Carl Zeiss Vision, who is the best in class when it comes to optical expertise. This SPY+ lens program provides superior optical performance, clarity and toughness for lens tints and mirrors in all light conditions. Yes, your vision will thank you.
Keep your eye out for SPY+’s collaboration with the artist Push and the Seventh Letter Crew, one of many amazing Platoon models.
This year’s SPY+ line contains an artist series as well as signature pro models.
The premium artist series includes TSL+PUSH, Skinner, Danny Larsen and Darrell Mathes.
Louie Vito, DCP and Eero Niemela all have signature SPY+ pro models available for 2011/2012.
SPY+ is thrilled to announce its sponsorship of the 12th Annual TransWorld SNOWboarding Riders’ Poll Award Show at the Fillmore in Denver on Friday, January 28th, 2011. We are excited to be a part of snowboarding’s biggest event of the year and celebrate some of the industry’s most talented athletes. Be sure to come by early and grab a drink with us at the bar! The 2011/2012 snow goggles and sunglasses will be on display for event goers to get a preview of the new lines.
Live thru our lens…
Tags: Danny Larsen, Darrell Mathes, Eero Niemela, Louie Vito, Platoon snow goggle, TSL+PUSH, TW Snowboarding Riders' Poll
Posted in Canada, Europe, News, Press Release, Ski, Snow, Travel & Story, Wake | No Comments »
December 29th, 2010
Come check out the new SH+T!
SPY+ will be debuting the newest additions to our premiere lineup of premium eyewear at Agenda in Anaheim, CA January 6-7th, 2011.
We’ve got a little bit of something for everyone…come getta’ piece!
The all-new Borough combines vintage styling with unique treatments delivering a piece the hipsters can be proud of.
The Mayson is SPY+’s newest take on the semi-rimless sunglass. A true evolution of SPY+’s popular Tice frame, this acetate piece is a great addition to your face.
The Parker is a classic metal aviator frame equipped with awesome fin-shaped temple arms. A cool twist on a traditional frame.
Simple and solid. The Dirk is the newest addition to our steady series. Go fast. Rock hard.
F#$+K THESE ARE AMAZING!
Vintage is the future. For the 2011/12 season, we’ve got new goggles, new colors, a new approach…it’s safe to say this is the new s#!t!
Come check it all out at Agenda.
We added a new member to the family! The all-new Platoon, the biggest, cleanest and most modern SPY+ snow goggle comes with a free bonus lens. Combining patented Scoop® ventilation in an oversized fit, the Platoon keeps you looking fresh and seeing clearly.
Keep your eye out for SPY+’s collaboration with the artist Push and the Seventh Letter Crew, one of many amazing Platoon models.
This year’s SPY+ line contains an artist series as well as signature pro models.
The premium artist series includes TSL+PUSH, Skinner, Danny Larsen and Darrell Mathes.
Louie Vito, DCP and Eero Niemela all have signature SPY+ pro models available for 2011/2012.
We are proud to announce the SPY+ Ken Block collection. Already a legend in the action sports world, as well as founder of DC Shoes; Ken is now an official ambassador of SPY+. Dropping Summer 2011, SPY+ Ken Block collection of eight premiere styles reflect the spirit of all things Block. This is your chance to join the Block party.
Live thru our lens…
Tags: Agenda Show, Danny Larsen, Darrell Mathes, DCP, Eero Niemela, Ken Block, Louie Vito, Optics by Carl Zeiss, Platoon snow goggle, PUSH, Skinner
Posted in Canada, Europe, Moto, Motorsports, News, Press Release, Ski, Snow, Surf, Wake | No Comments »
December 21st, 2010
SPY’S LOUIE VITO WINS BACK-TO-BACK STOPS AT THE FIRST U.S. GRAND PRIX AND FIRST WINTER DEW TOUR STOPS
SPY’s pipe team rider Louie Vito is on a tear!
Louie Vito won the first Grand Prix of the 2010/2011 season at Copper Mountain, CO, December 8-11th by dusting off his double corks and stomping his first run. Despite the unfavorable winds and blizzard conditions, Louie kicked off the season in serious fashion perfectly stomping his first two hits with a frontside stiffy, a backside 9 and a front 10.
Check out his winning interview and run on Vimeo.
http://blog.spyoptic.com/2010/12/louie-vito-crushing-the-copper-halfpipe-at-the-grand-prix-of-snow/
Visit Transworld SNOWboarding to see Louie’s winning U.S. Grand Prix run.
On fire already, the following weekend December 16-19th at the first stop of the Allied Winter Dew Tour at Breckenridge, CO, Louie placed another first place finish! Again with poor pipe conditions, visibility issues and riders having speed problems– this didn’t stop SPY’s Louie stomping a solid front 10 double to Cab 10 double.
Off to an already amazing start of the season, be sure to watch for more podium appearances from SPY’s Louie Vito at the Allied Winter Dew Tour stops January 20-23rd in Killington, VT, and February 10-13th in Ogden, UT. Also look for Louie during the U.S. Grand Prix of Snowboarding stops February 9-12th at The Canyons Resort, UT, and March 2-6th at Mammoth Mountain, CA.
Louie wears his SPY+ Trevor signature snow goggle to match his kit. Visit your local SPY+ snow retailer and snag one up before they’re all gone!
Tags: Allied Winter Dew Tour, Louie Vito, Trevor snow goggle, US Grand Prix
Posted in Canada, Europe, Moto, Motorsports, News, Press Release, Ski, Snow, Surf | No Comments »
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