Category: Ski

Hello Canada

November 20th, 2009

Hey Guys,

Just checking in from BC Canada. Its been dumping so we did a product testing trip to baker yesterday. The new vivo goods are looking tight!
Make sure to come vote for us and leave a comment so we can win a trip to ISPO!

http://www.ispo-brandnew.com/en/CompanyPortrait.aspx?ID=1715

www.vivoheadwear.com <http://www.vivoheadwear.com>

pow

pow2

pow3

pow4

Update for Eero Niemela

November 18th, 2009

Hey Guys,

Here are some photos of mine and Jussi’s first day on the hill this season. We are at Breckenridge and it’s pretty fun up here! Small triple jump line and few rails..

Gonna head up to NW next week and hit up mt. baker and whistler.

The infamous lift shot

The infamous lift shot

Air Time

Air Time

Jussi spraying down the wild life

Jussi spraying down the wild life

Its not a day us you kick one of these out!

Its not a day us you kick one of these out!


Stevie Bell on Fuel TV’s “Daily Habit”

November 17th, 2009

Check out Stevie Bell on Fuel’s “Daily Habit” . “Today, we welcome back the charismatic pro snowboarder known for his consistent handrail tricks and backcountry stunts, Stevie Bell” Its airs tonight at 6pm

http://www.fuel.tv/TheDailyHabit

photo courtesy of Infamous Management

photo courtesy of Infamous Management

Mammoth Opening Weekend

November 17th, 2009

This past weekend was Mammoth Mountains true opening weekend. We all know that they had a surprise opening back in October, but this was the opening weekend that was locked down in the schedule months ago. The night we got up there it had snowed a couple inches, so things were looking good. The top of the mountain was open, so you could take full top to bottom runs. Throughout the runs there was all types of step ups, hips, rock bonks, pole taps, then a mini park down forest trail with jibs and a mini double line of jumps. On saturday night there was one of the most inspiring art shows I have ever been to called “I am Snowboarding”. This was a tribute art show to our fallen friend Jeffy Anderson, who pasted away many years ago, but has never and will never be forgotten. The energy and passion that each piece put out was incredible. Billy Anderson and his mother Jane opened up the show by speaking about Jeffy, and soon after the tears were wiped away everyone enjoyed some wine, all the amazing art, and just the fact that everyone was celebrating Jeffy. All in all it was an amazing weekend filled with the cries of joy and laughter. A great kickoff to the season. I want to thank everyone who was a part of the “I am Snowboarding” show and Mammoth for a memorable weekend.

Winter has arrived

Winter has arrived

Surf's up Scum

Surf's up Scum

The only lens to live through

The only lens to live through

Read the Caption above, thanks for your help JM, real nice

Read the Caption above, thanks for your help JM, real nice

Everyone who was part of "I am Snowboarding" art show

Everyone who was part of "I am Snowboarding" art show

jeffseason

jla

parillo

rhyno

Travis Rice, Keenan Rice, Spy TM

Travis Rice, Keenan Rice, Spy TM

Spy Presents Waist Deep Snow Session Contest–Win Three Days of Powder and Shred!

October 22nd, 2009

waistdeepsnowsessioncontestfront

waistdeepsnowsessioncontestback

Media Contact:
Valerie Gee
Spy Optic, Inc.
(760) 804-8420 x1174
vgee@spyoptic.com

SPY OPTIC ANNOUNCES INAUGURAL WAIST DEEP SNOW SESSION CONTEST

Spy Partners with Powder Cowboy Catskiing for Three Days of Powder and Shred

FOR IMMEDIATE RELEASE: Carlsbad, CA, October 22nd, 2009 – Spy Optic, Inc., a leading action sports eyewear brand, announces the inaugural “Waist Deep Snow Session Contest.” Retailer and consumer winners will have the opportunity to ride with Spy’s elite snow team riders for three days at Power Cowboy Catskiing resort in Fernie, British Columbia March 11-14th, 2010.

“This is the experience of a lifetime for avid snowboarders and skiers; we’re excited to share it with the world,” said Fran Richards, Spy Optic Vice President of Marketing.

Seven Waist Deep Snow Session Grand Prize winners will be rewarded with a three-day, all-expense paid trip to Fernie, British Columbia for the catskiing trip of a lifetime. It is a truly unique experience of riding 6,000 acres of amazing terrain with a maximum of 24 people on the mountain at one time. With 10,000 to 14,000 vertical feet of bowls, open slopes and endless tree riding; this is a contest you don’t want to miss. Lodging will be provided by The Powder Cowboy Ranch with gourmet daily meals, massage time and the chance to spend three days riding powder with Spy’s premiere snow team riders.

Retail contestant entries will be received until January 15th, 2010. Consumer entries will be accepted until January 31st, 2010 online at www.spyoptic.com/contest with photo submissions via an internet link to their favorite ski or snowboard action photo to be entered to win the “Spy Waist Deep Snow Session Contest.” Two Grand Prize consumer online winners will be chosen (19 years and older) based on the most original creative submission (one US resident and one Canada resident). In addition, five consumer runner-up winners will receive prize packs from Spy.

Winners will be posted online by February 8th, 2010.

For more information, including complete rules and regulations, about the inaugural “Spy Waist Deep Snow Session” contest please visit www.spyoptic.com/contest.

Live through our lens…

ABOUT SPY OPTIC, INC.

Spy Optic, Inc. designs, develops and sells premium eyewear products for the youth lifestyle market within action sports, fashion, music, and entertainment sectors. Spy’s principal products, sunglasses and goggles, target the action sports market, including surfing, skateboarding, snowboarding, motorsports, and wakeboarding and skiing. Spy’s innovative proprietary products utilize high-quality materials, handcrafted manufacturing processes and engineered optical lens technology to convey premium quality, contemporary style, and progressive design. Spy Optic, Inc. is a wholly-owned subsidiary of Orange 21 Inc. (NASDAQ:ORNG). Please visit www.spyoptic.com or contact info@spyoptic.com for inquiries.

ABOUT POWDER COWBOY

The most unique Catskiing adventure on the planet! With 3,500 acres of new terrain, Powder Cowboy Catskiing now boasts 6,000 acres of awesome Rocky Mountain terrain, equaling the size of many North American ski resorts – imagine Whistler or Aspen covered in deep dry virgin powder all for just you and 23 friends! With 350 inches of snowfall a year, every day you will experience the powder of the Canadian Rockies skiing or boarding 10,000 to 14,000 vertical feet of majestic peaks, bowls, open slopes and some of the best naturally gladed tree skiing or boarding on the planet! For more information visit: www.powdercowboy.com or email info@powdercowboy.com.
Powder Cowboy Catskiing Box 1229 602a 2nd Ave, Fernie, B.C. Canada V0B 1M0

Toll Free North America - 1-888-4CATSKI (422.8754) Telephone - 1.250.423.3700
Facsimile - 1.250.423.4055

Stevie Bell Stops at Snowboarder Magazine

September 28th, 2009

The boys over at Snowboarder Magazine just sent this over my way. Spy’s Stevie Bell stopped by their offices and signed into their guest book. Check it out. http://fresh.snowboardermag.com/feature/guestbook-stevie-bell/

stevie-bell-guestbook

Iouri Podladtchikov is Crossover Champ 2009

September 28th, 2009

Spy’s Iouri Podladtchikov wins the Crossover at the 15th annual Freestyle.ch event in Zurich. For the people who are not familiar with this event, it is Europe’s largest freestyle sports event. A pageant of talent in the freestyle arena 20 snowboarders and freeskiers, 8 FMXers and 12 skateboarders will go head-to-head in two equally rated qualifications, then on the next night  the best in the four freestyle sports disciplines flaunt their tricks in the «Ultimate Crossover Session», ensuring a bombastic display of daredevil feats in a tantalizing fight for the crossover.champ title. Check out the official link http://zurich.freestyle.ch/news/view/72. Congrats Iouri, we are psyched for you!

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SPY WELCOMES NEW SNOW TEAM MANAGER KEVIN CASILLO TO THE FAMILY

September 9th, 2009

Kevin Casillo
Media Contact:

Valerie Gee
Spy Optic
(760) 804-8420 x1174
vgee@spyoptic.com

SPY WELCOMES NEW SNOW TEAM MANAGER KEVIN CASILLO TO THE FAMILY

FOR IMMEDIATE RELEASE: (Carlsbad, CA – September 9th, 2009) – Spy welcomes Kevin Casillo as the new Snow Segment Manager for Spy Optic.

Kevin comes with a diversified background within the snow industry. After seven years as a professional snowboarder for Grenade, in 2007, he went behind the scenes at Grenade to run the team, marketing and events.

“Kevin is a great addition to the SPY family and we are expecting greatness from him. His background as a former athlete and his transition into the Snow Sports industry make him the ideal candidate to boldly move SPY into the future. Look for good things served cold from SPY in the days to come with Kevin at the helm!” said Matt Harkins, Spy Brand Manager.

“Spy as a brand has lots of creativity and passion. I have the same insight. I’m excited to bring something new and edgier to the Spy brand,” said Kevin. “The Spy athletes are strong and well-known riders. I’m super positive about directing this team based on the solid relationships that I have with many of the riders already.”

The Spy snow family is DCP, Eero Niemela, Darrell Mathes, Louie Vito, Priscilla Levac, Stevie Bell, Danny Larsen, Kareem El Raffie, Iouri Podladtchikov, Anthony Leffelaar and Meghann O’Brien.

When asked something you should know about Kevin he said, “Live life to the fullest.”

Kevin will be hanging out and getting to know the rest of the team at the SPY tradeshow booth at ASR San Diego this week. Come on by, check out the line and slap a high five at Kevin if you get a chance!

Live through our lens…

THE MAKING OF ‘REFRESH’ PART 2 FEATURED ON ESPN

July 28th, 2009

The making of Josh Berman’s new ski flick ‘Refresh’ Part 2 is featured in Mammoth Lakes.

Check out the feature article on ESPN.

We’re getting excited to see film. Its world debut hits this fall…

SPY’S DUNCAN ADAMS SEASON RECAP

July 22nd, 2009

Duncan Adams Season Recap from Level 1 on Vimeo.

Check out Level 1 Productions video recap with Spy’s Duncan Adams.

He had a packed season with pipe contests, filming and traveling around the globe in search of fresh powder. Not too shabby…

What’s in store for Duncan this upcoming season? Watch the video and you’ll find out!