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Category: Snow
November 20th, 2009
Hey Guys,
Just checking in from BC Canada. Its been dumping so we did a product testing trip to baker yesterday. The new vivo goods are looking tight!
Make sure to come vote for us and leave a comment so we can win a trip to ISPO!
http://www.ispo-brandnew.com/en/CompanyPortrait.aspx?ID=1715
www.vivoheadwear.com <http://www.vivoheadwear.com>
Tags: pow, Spy, vivo
Posted in Canada, Ski, Snow | No Comments »
November 18th, 2009
Hey Guys,
Here are some photos of mine and Jussi’s first day on the hill this season. We are at Breckenridge and it’s pretty fun up here! Small triple jump line and few rails..
Gonna head up to NW next week and hit up mt. baker and whistler.
 The infamous lift shot  Air Time  Jussi spraying down the wild life  Its not a day us you kick one of these out!
Tags: Eero Niemela, Spy
Posted in Canada, Ski, Snow | No Comments »
November 17th, 2009
Check out Stevie Bell on Fuel’s “Daily Habit” . “Today, we welcome back the charismatic pro snowboarder known for his consistent handrail tricks and backcountry stunts, Stevie Bell” Its airs tonight at 6pm
http://www.fuel.tv/TheDailyHabit
 photo courtesy of Infamous Management
Tags: Fuel TV, Spy, Stevie Bell
Posted in Canada, News, Ski, Snow | No Comments »
November 17th, 2009
This past weekend was Mammoth Mountains true opening weekend. We all know that they had a surprise opening back in October, but this was the opening weekend that was locked down in the schedule months ago. The night we got up there it had snowed a couple inches, so things were looking good. The top of the mountain was open, so you could take full top to bottom runs. Throughout the runs there was all types of step ups, hips, rock bonks, pole taps, then a mini park down forest trail with jibs and a mini double line of jumps. On saturday night there was one of the most inspiring art shows I have ever been to called “I am Snowboarding”. This was a tribute art show to our fallen friend Jeffy Anderson, who pasted away many years ago, but has never and will never be forgotten. The energy and passion that each piece put out was incredible. Billy Anderson and his mother Jane opened up the show by speaking about Jeffy, and soon after the tears were wiped away everyone enjoyed some wine, all the amazing art, and just the fact that everyone was celebrating Jeffy. All in all it was an amazing weekend filled with the cries of joy and laughter. A great kickoff to the season. I want to thank everyone who was a part of the “I am Snowboarding” show and Mammoth for a memorable weekend.
 Winter has arrived  Surf's up Scum  The only lens to live through  Read the Caption above, thanks for your help JM, real nice  Everyone who was part of "I am Snowboarding" art show 
 Travis Rice, Keenan Rice, Spy TM
Tags: I am snowboarding, Mammoth, Spy
Posted in Canada, Ski, Snow | No Comments »
November 9th, 2009
This past weekend, Surfside Snow/Surf shop up in Costa Mesa, CA had their 8th annual winter snow carnival. Companies from all over southern california come and set up tents in the store’s parking lot. The companies put on games for the kids and consumers, where they can win prizes and collect raffle tickets for the grand give away from Surfside at the end of the day. This year we decided to go with the theme of the great movie “Beer Fest”. For those who have seen it, you should understand when I say “Das Boot”, for those who haven’t, it’s a large drinking glass shaped as a boot. Since the carnival is for kids of all ages, we decided to put a little twist on this legendary game, and bring our own ingredients in to concoct the grossest thing you have ever seen any man or woman drink. We had many people stand up to the challenge, some came out victorious and well… some not so much. The booth was crowded all day, filled with the sounds of laughter, crying and some other noises that you cant make with letters or a keyboard. All in all it was a great day, and we want to thank all the people who came out and supported us and Surfside! We are wishing you all a great winter, and can’t wait to hit the slopes with you all.
 Our boy Mikey  What dreams are made of  The Crew 
- The first one to dare, 9:30am
 Another happy customer  The tent was crowded all day, this guy was taking the chocolate milk gallon challenge  Gallon of milk=new shads=worst stomach pain ever  This kid came back for seconds  Taking Care of Business  some of the crew
Tags: das boot, Spy, surfside
Posted in Canada, News, Snow | No Comments »
November 5th, 2009
Will Lavigne has a sick new shot in Snowboarder Magazine, just destroying this kink with a massive boardslide through it. Keep your eyes open for Will, he will be coming up fast filming with the ROME team.
Tags: Rome, Spy, Will Lavigne
Posted in Canada, News, Snow | No Comments »
November 2nd, 2009
“Tune In”
Todd Richards, Josh Landan and Mike Thompson
Featured On “The Daily Habit” Tuesday, November 3, 2009
Airing Tuesday, November 3 at 9:00 pm Eastern Time (6:00 pm Pacific Time) and telecast three additional times, Todd Richards, Josh Landan and Mike Thompson will appear on “The Daily Habit.”
Winter Olympics commentator and snowboarding luminary Todd Richards is back on the show. Also, Josh Landan, the director of Todd Richards’ new film “Me, Myself and I,” drops in to talk about directing one of the most charismatic snowboarders in the world. Plus, Shred or Die’s “Gear 4 a Year” winner Mike Thompson tells us about the greatest gear-filled year of his life.
Todd Richard’s sponsors include: Spy Optic, Quiksilver, Omatic, and Nixon. Mike Thompson’s sponsors include: Etnies, Quiksilver, Foundation, Pig Wheels, Nixon and Silver Trucks.
Tags: Me Myself and I, The Daily Habit, Todd Richards
Posted in Canada, Snow | No Comments »
October 30th, 2009
Jason Robinson has a rad blog that follows his friends and himself riding, have fun, and doing what they love. Wither it’s just them lapping the chair at Boreal or if its heading up to Seattle for the “Downtown Throwdown”, he does a great job just putting up good, fun content that makes you want to go out and shred. Here is a link to his blog.
http://jibsnotjobs.wordpress.com/
Tags: downtown throwdown, Jason Robinson, Spy
Posted in Canada, News, Snow | No Comments »
October 22nd, 2009
Media Contact:
Valerie Gee
Spy Optic, Inc.
(760) 804-8420 x1174
vgee@spyoptic.com
SPY OPTIC ANNOUNCES INAUGURAL WAIST DEEP SNOW SESSION CONTEST
Spy Partners with Powder Cowboy Catskiing for Three Days of Powder and Shred
FOR IMMEDIATE RELEASE: Carlsbad, CA, October 22nd, 2009 – Spy Optic, Inc., a leading action sports eyewear brand, announces the inaugural “Waist Deep Snow Session Contest.” Retailer and consumer winners will have the opportunity to ride with Spy’s elite snow team riders for three days at Power Cowboy Catskiing resort in Fernie, British Columbia March 11-14th, 2010.
“This is the experience of a lifetime for avid snowboarders and skiers; we’re excited to share it with the world,” said Fran Richards, Spy Optic Vice President of Marketing.
Seven Waist Deep Snow Session Grand Prize winners will be rewarded with a three-day, all-expense paid trip to Fernie, British Columbia for the catskiing trip of a lifetime. It is a truly unique experience of riding 6,000 acres of amazing terrain with a maximum of 24 people on the mountain at one time. With 10,000 to 14,000 vertical feet of bowls, open slopes and endless tree riding; this is a contest you don’t want to miss. Lodging will be provided by The Powder Cowboy Ranch with gourmet daily meals, massage time and the chance to spend three days riding powder with Spy’s premiere snow team riders.
Retail contestant entries will be received until January 15th, 2010. Consumer entries will be accepted until January 31st, 2010 online at www.spyoptic.com/contest with photo submissions via an internet link to their favorite ski or snowboard action photo to be entered to win the “Spy Waist Deep Snow Session Contest.” Two Grand Prize consumer online winners will be chosen (19 years and older) based on the most original creative submission (one US resident and one Canada resident). In addition, five consumer runner-up winners will receive prize packs from Spy.
Winners will be posted online by February 8th, 2010.
For more information, including complete rules and regulations, about the inaugural “Spy Waist Deep Snow Session” contest please visit www.spyoptic.com/contest.
Live through our lens…
ABOUT SPY OPTIC, INC.
Spy Optic, Inc. designs, develops and sells premium eyewear products for the youth lifestyle market within action sports, fashion, music, and entertainment sectors. Spy’s principal products, sunglasses and goggles, target the action sports market, including surfing, skateboarding, snowboarding, motorsports, and wakeboarding and skiing. Spy’s innovative proprietary products utilize high-quality materials, handcrafted manufacturing processes and engineered optical lens technology to convey premium quality, contemporary style, and progressive design. Spy Optic, Inc. is a wholly-owned subsidiary of Orange 21 Inc. (NASDAQ:ORNG). Please visit www.spyoptic.com or contact info@spyoptic.com for inquiries.
ABOUT POWDER COWBOY
The most unique Catskiing adventure on the planet! With 3,500 acres of new terrain, Powder Cowboy Catskiing now boasts 6,000 acres of awesome Rocky Mountain terrain, equaling the size of many North American ski resorts – imagine Whistler or Aspen covered in deep dry virgin powder all for just you and 23 friends! With 350 inches of snowfall a year, every day you will experience the powder of the Canadian Rockies skiing or boarding 10,000 to 14,000 vertical feet of majestic peaks, bowls, open slopes and some of the best naturally gladed tree skiing or boarding on the planet! For more information visit: www.powdercowboy.com or email info@powdercowboy.com.
Powder Cowboy Catskiing Box 1229 602a 2nd Ave, Fernie, B.C. Canada V0B 1M0
Toll Free North America - 1-888-4CATSKI (422.8754) Telephone - 1.250.423.3700
Facsimile - 1.250.423.4055
Tags: Powder Cowboy, Waist Deep Snow Session Contest
Posted in Canada, Contests, Press Release, Ski, Snow | No Comments »
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