SPY family and friends made the short trip up to Mountain High, Nov. 19, to kick-off the 2011-2012 winter season and its new partnership with the mountain. With the SPY tents stacked next to the lift and a prize wheel and demo goggles on offer, the SPY line quickly became the hottest spot on the mountain. Winners or not, everyone was amped to test out the new oversized Platoon snow goggles that have been popping up on billboards and mountains everywhere.
Despite blustery pockets of wind and weather throughout the day, the crew that came out to ride was unfazed by the ever changing conditions and stoked with the clarity and comfort of the Platoon goggle. A few lucky winners even walked away with some fresh goggles to start out the season. Be on the lookout for SPY’s custom feature coming soon to the Mountain High terrain park.
This past weekend marked Mammoth Mountain’s annual opening festivities complete with powder, parties and SPY Platoon goggles. Professional snowboarders Louie Vito and Eero Niemela made the trek up the hill with SPY friends and family for some early season shredding and visits to local shops. SPY’s Platoon billboards spackled the stretch of Highway 395, giving everyone a face full of oversized pleasure on the pilgrimage.
Under overcast skies and snow showers, it was the perfect opportunity to put the big, technical, spherical, Platoon goggles with the new pink Contact lens to the test. They passed with flying colors in Mammoth’s flat light conditions.
The next day saw clear, blue skies. As the clouds passed and God’s light shone through, Eero and Louie were ready to pop-off some runs in the sun, christening their signature goggles on this inaugural weekend. Eero opened up with ollies down the slopes and into the terrain park, rolled up to the large jump and put down a frontside 540 nose grab off the kicker. Louie was popping 360’s all over the mountain and carving lines through the park showing he’s world-class and a class act, even outside the halfpipe.
While you’re on your way to Mammoth’s opening weekend festivities, Nov. 10-13, make sure to take a good, long look at those enormous… Platoons! SPY’s “Oversized For Your Pleasure” Platoon goggle campaign can now be seen on Highway 395, South of Campground Entrance in Independence, facing south; and on Highway 395, North of Inyo/Kern, facing south.
With SPY billboards popping out everywhere, you’ll no longer have to rubberneck to see the Platoon snow goggles. Snow is falling, pulses are racing and eyebrows are raising…
Louie Vito signed with Red Bull, making him the team’s marquee halfpipe snowboarder. In his interview with ESPN.com, Louie talks about the elite Red Bull team, secret training facilities and branding his noggin.
When asked ‘Why Red Bull,’ he states, “I wanted to take a risk and see what was out there. Whether people like it or not, snowboarding is getting more intense. The tricks are harder and tougher to learn. And if you don’t want to do it, there are kids who want to take your position.”
With the winter contest season a month away, we expect to see Louie getting a little higher than usual out of the pipe with his newfound wings.
SPY Platoon Special Ops: Oversize goggles like the Platoon are stylish these days. They also happen to work well: the field of vision is massive, and the flexible frame wraps the face nicely, offering a but more protection from wind and cold.
SPY Quanta: There’s nothing wrong with wearing sunglasses that scream I own a carbon-fiber road bike. But it’s also nice to get all the same features–fog-preventing vents, a secure fit, and big-time coverage–on a pair that doesn’t scream I own a carbon-fiber road bike. Thank you, SPY. The Quantas are our new favorite go-fast glasses.
Want to learn a new rail trick? Well let’s see what Darrell Mathes has to say. Check out Darrell Mathes on the Transworld Snow site teaching the world how to frontside 180 switch tailpress.
