Come spend International Surfing Day with SPY,TransWorld SURF and friends at Ponto Beach in Carlsbad on June 20th from 8am-11am.
Free food courtesy of Bull Taco and prizes from Sun Diego Boardshops, DC Shoes, Pro-Lite International and SPY. Don’t miss out on surfboard demos from Chem Surf! You know you want an excuse to bail work for a few, and now you have one!
You can WIN an all expense paid 7-day, 6-night trip August 4-10, 2011 to SPY Boot Camp 9 presented by Transworld Media in sunny San Diego, CA (includes round trip airfare, deluxe accommodations and airport transportation).
Join SPY in an all out action sports packed week in So Cal living the dream at SPY’s 9th Annual Boot Camp. Enter to win HERE. Contest ends June 30, 2011.
This all-inclusive week consists of surf, motocross, wake and sunshine with SPY’s elite team riders. Dust off your dancing shoes as you receive VIP access to the industry parties and personalities that will make you the object of envy in any circle. Special thanks to sponsors DC Shoes, Transworld Surf, Transworld Motocross and Transworld Wakeboarding.
After Saturday’s SX Finals at Sam Boyd Stadium get ready to kick back and relax again with SPY and DC Shoes at Bare Pool Lounge, Mirage. MC and Louie Vito will be on site to share their pool floats with you. It’s going to be all time!
SPY High Flying 4/20 Ride Day @ Pala Raceway in Concert with Jeremy McGrath, DC Shoes, Deft Gloves, Kawasaki, KTM, Transworld Motocross and Wahoo’s Fish Taco
SPY brought one of the largest crowds on record to Pala Raceway yesterday, as it celebrated the completion of the “SPY Shady Spot” portable lounge at this renowned moto venue with a different kind of ride day.
Hundreds of motocross riders, fans and industry folk showed-up to witness the first “Dethrone the King Holeshot Race” featuring Jeremy McGrath as the reigning king. Dozens of Average Joes (some less average than others) lined-up for a shot at the crown, and two Pros in Joes clothing wound-up toppling the The King from his throne! (Not that that King needs any excuses, but he got stuck good in the middle of some serious chaos off the line, with a sea of speed freaks bumping shoulders and grabbing throttles en route to the holeshot… What happened to “safety first”?!)
It was an all-SPY podium at the awards ceremony. Congrats go to SPY endorser and KTM’s own Mike Sleeter and SPY athlete Grant Langston. Sleeter was presented the Holeshot Winner’s trophy by none other than MC himself and the ever-creepy Matt “Smelly” Chong.
After grabbing some lunch from Wahoo’s Fish Taco it was time to dive into the industry-stacked SPY Mini Bike Relay. Team Deft Gloves took top honors, just nudging out the SPY team who took second, followed by The Easter Bunnies and Team Kawasaki in third and fourth place.
Special thanks to Jeremy McGrath, DC Shoes, Deft Gloves, Kawasaki, KTM, Transworld Motocross and Wing and the crew at Wahoo’s Fish Taco.
3 MC's fly over...Photo by Brett Hillyard
SPY Shady Spot at Pala
SPY's legendary MC, surfers Mike Losness and Parker Coffin
SPY's wakeboarder Melissa Marquardt, Alliance Wakeboard's Bill McCaffray and son
Winners of the mini bike race Logan Darien, SPY's "Smelly" Chong and Brian Foster
The DC crew strategizing the holeshot race
The calm before the storm. Who will dethrone the champ?
FOR IMMEDIATE RELEASE: Carlsbad, CA—Monday, September 20th, 2010— Ken Block’s Gymkhana THREE Part 2; Ultimate Playground: L’Autodrome was officially released this past Tuesday, September 14th. The Gymkhana THREE Project was broken into two parts in order to take the best elements of Gymkhana 1 and 2 and kick them up a notch. Gym3: Part 1; The Music Video Infomercial, featuring The Cool Kids, focuses on the advanced marketing and production styles of Gym2. In contrast, the highly anticipated Gym3: Part 2 Ultimate Playground; L’Autodrome, focuses purely on Ken’s aggressive and extreme driving style.
In its first week, Gym3: Part 2 received 7.5 million views, was the most viewed video on YouTube, and topped the Viral Video chart. To date, the Gymkhana series as a whole, produced by DC Shoes, has been viewed more than 70 million times worldwide. Gym2 received numerous accolades including a spot on Ad Age’s list for “The Top 10 Viral Ads of All Time”, a “2010 People’s Telly Silver Award” presented by You Tube, and a “2010 Bronze Pencil Award”, in the “Online Branded Entertainment” category, at the One Show Entertainment Awards. With featured tricks such as, multi-directional Segway donuts, a 360 and “alley-oop” on the bank, and a 1440 rain spin, Gym3 Part 2 is sure to not disappoint.
SPY+ Ken Block. This partnership establishes Ken Block as an official ambassador for the SPY brand aligning one of the most prestigious eyewear brands with the most prolific marketing machine action sports has ever seen. SPY is proud to have been a part of Gymkhana THREE Part 1 with the “Cool Kids” wearing the Tice and Kubrik shades. SPY’s branding can be seen on the tail fin of Ken’s 2011 Ford Fiesta as he tears up the asphalt in Gymkhana THREE Part 2; Ultimate Playground: L’Autodrome.
In celebration of the Gym3 Part 2 release SPY is proud to announce its most recent collaboration with Block.Dropping in Summer 2011, SPY will release a signature collection of products that reflects the spirit of all things Block. SPY has been working closely with Ken in order to perfect every detail of this signature line to make sure it’s completely dialed in. Look forward to Ken rocking SPY in and out of races and look for SPY signature style to grace the now infamous Gymkhana video series. Stay tuned to spyoptic.com for more details.
SPY is the brand that invites you to Live Thru Our Lens…
SPY Optic was created by a passionate group of action sports and motor sports enthusiasts who quickly attracted the attention of the world’s best athletes. Based in Southern California, at the crossroads of an emerging Action Sports culture in the mid-nineties, the SPY brand was born. Representing our unique position as an entity immersed in Boardsports, Motor sports, Fashion and Culture. SPY is the Brand that invites the world to “Live Thru Our Lens.”
The SPY brand has supplied not only the fashion to suit your passion; it has been a market leader in eyewear related technology. The SPY Scoop® venting system combats lens fogging by promoting airflow between the lens and the wearer’s face. SPY’s polarization treatments supersede existing eyewear standards with its premium injected Trident polarized lenses. The lenses effectively eliminate more than 99 percent of blinding glare for precise, unobstructed vision. Look for SPY to keep pushing the boundaries for both taste & technology! Stay on top of all the biz at spyoptic.com.
Safe Harbor Statement
This press release contains forward-looking statements. These statements relate to future events or future financial performance and are subject to risks and uncertainties. In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “expect,” “plan,” “anticipate,” “believe,” “feel,” “estimate,” “predict,” “potential” or “continue,” the negative of such terms or other comparable terminology. Comments in this press release regarding, among other things, our future prospects, new opportunities, the success of our brand and the success of our new partnership with Ken Block are forward-looking statements and are subject to inherent risks. These statements are only predictions. Actual events or results may differ materially. Factors that could cause actual results to differ from those contained in the forward-looking statements include, but are not limited to: the general conditions of the domestic and global economy, changes in consumer discretionary spending; changes in the value of the U.S. dollar, Canadian dollar and Euro; changes in commodity prices; our ability to source raw materials and finished products at favorable prices; risks related to the limited visibility of future orders; our ability to continue to develop, produce and introduce innovative new products in a timely manner; the performance of new products and continued acceptance of current products; our execution of strategic initiatives and alliances; uncertainties associated with intellectual property protection for our products; and other risks identified from time to time in our Orange 21 Inc. filings made with the U.S. Securities and Exchange Commission. Although, we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results. Moreover, we assume no responsibility for the accuracy or completeness of such forward-looking statements and undertake no obligation to update any of these forward-looking statements.
Pala seemed to be the place to be this past weekend for the final leg of the AMA National Race at Pala Raceway. The line from the Pala entrance stretched down the 15 freeway and was crammed all day long. On the other side the traffic stretched all the way down the 76 to the sands of Oceanside. They eventuallyhad to shut the road down.
The SPY RV was perched on top of the hill next to the DC Pool Party … with a perfect view of the track. In between cannon balls and squirt gun fights the SPY Street Team was out in full force protecting eyes and shading the masses with umbrellas and tons of free swag!
The track at Pala was one of the roughest and most technical tracks of this year’s series. SPY team rider, Kevin Windham, raced his last outdoor race as a factory Honda rider and finished 7th overall.
There was a great vibe all weekend long with an epic pool party thrown by DC, RV beer pong with SPY, gambling, SPY shades… and of course some epic riding. It was all about having fun and enjoying the sunny hot weather and we can’t wait for next year!
DAY 6: WEDNESDAY Sun burnt, tired and exhausted from having way too much fun the retailers rallied one last day to the Carlsbad Lagoon where we all piled onto the Liquid Force boat for another day of sunshine and shredding. SPY’s Jimmy LaRiche and Melissa Marquardt were putting on a show for us as everyone oooh and ahhhs could be heard around the boat. Thanks to Christopher for sending over Monster Energy truckers to keep the retailers from being completely burnt to a crisp. Another special thanks to TW Wakeboarding and Alliance Wakeboarding bringing out the long lens for helping shoot photos from jetskiis. And yeah, filmer Mauricio hanging on for dear life up top of the boat as he was filming for our yet to be released badass SPY Boot Camp 8/VAS Entertainment video!
After sun burnt lips and melted sunscreen, we dove into bags of In & Out then headed over to the SPY office for a tour of our global headquarters in Carlsbad. To end an absolute insane of a week at the beachfront mansion, SPY held an award ceremony dinner at Fidels, each receiving an engraved SPY Boot Camp 8 I-pod shuffle and a rad pair of Aerial 7 headphones for their flights back home. The final final send off party home was at the SPY night Wet Wednesday at Zenbu in Cardiff-By-The-Sea.
SPY Boot Camp 8 was an epic week…the Second Annual Winter Boot Camp is creeping up–stay tuned for more details!
Aboard the Liquid Force boat.
Alliance Wakeboard’s Bill McCaffray and SPY’s Steve B.
Sean showing off his captain hat wearing the Tron.
SPY’s Melissa Marquardt in the Eliza and Jimmy LaRiche in the Murena.
Melissa and Jimmy about to put a show on for us
Setting up the next maneuver
Boot Campers Sara and Kenneth chillin’ on the Liquid Force boat
VAS filmer Mauricio holding on as he’s getting the money shots up top!
Lauren’s not sure how Stevie B got carried away with the Watermans Applied Science sunscreen
Melissa shows Sara how to “sit in a chair” when learning to wakeboard
Online winner Sean crushing it again!!!
Stevie B on melted ice!
Jimmy and SPY’s Wake TM Aaron Grace at the wheel
SPY’s hard working gals Jessie and Arlene take a wild ride
Boot Camp 8 final awards dinner ceremony at Fidels
The SPY Boot Camp crew with Justin, yeah we know he wanted to hang with Hendo and the ladies…
After party at Zenbu for SPY’s Wet Wednesday
Hey yo Sean and Brett
Kenneth show SPY a good bye
A HUGE thanks goes out to our SPY staff, SPY athletes (especially snowboard sensation Stevie B), Mauricio and everyone at VAS, Transworld Surf’s rad crew, Kevin at Wakeboarding, Bill and Rusty at Alliance Wakeboard, sponsors Landshark, Monster Energy, DC Shoes, Liquid Force, Pala Raceway, Matix, Zero Motorcycles, No Fear, Aerial 7, INT Surfboards, Electra Bikes, Watermans Applied Science, Sanuk and Ogio. Also thanks to Harney Sushi for crushin’ it for us with your tasty eats and Nick at Creatures of Leisure for the leashes. STAY tuned for our SPY/VAS Entertainment DVD to be hitting retail shops nationwide…once you see the video for yourself, you’ll be begging to get aboard Boot Camp 9!!!
Check out the links below for more Boot Camp media coverage:
DAY 4: MONDAY rise and shine from the partying from the previous night, the campers grabbed their SPY Klutch moto goggles, personalized jerseys from No Fear and hopped in the van to Pala Raceway. The 80 something degree weather with a slight breeze made the moto ride day a perfect day to learn. SPY’s recent X Games 16 gold medalist Mike Schulz and current AMA fast guys Grant Langston and Tommy Searle were on site to ride, hang out and autograph posters. Special thanks to Brian and crew at DC Shoes for providing 250s and 450s, the retailers were throwin’ full throttle in no time! TJ and crew from Zero Motorcycles brought a slew of Zero bikes and christened the inaugural SPY + Zero Cup race. Speed demons Brett Scheidl from Canada and SPY’s very own snowboarder Stevie Bell made it to the finals and it was a close race, but Stevie took the cup. There are no losers at SPY Boot Camp, as both Stevie and Brett drank a victory ‘cold one’ straight from the Zero Cup trophy to celebrate!
The need for speed wasn’t over after our full day of riding at Pala…back in the van that night we went to K-1 go kart racing for the Grand Prix Championship. Three races to win the K-1 trophy cup, as the SPY marketing team and the retailers battled it out for first, congrats to 1st place Boot Camp Canadian winner Brett taking the gold!
Boot Camper Audrey wears the Clarice while listening to Stevie B’s tunes.
Guys lined up and ready to ride Pala.
SPY, DC Shoes, No Fear and Zero Motorcyles thanks to Pala Raceway had the track private just for Boot Camp.
Stevie B stays hydrated before he hits the dirt.
Preparing strategy for the inaugural SPY + Zero Cup moto race.
Kevin and Brett go head to head.
TJ from Zero prepares Brett as he’s about to battle Stevie Bell for the SPY + Zero Cup Championship.
Stevie hugs a corner as Brett is about it throw it into full throttle.
The Zero crew awards the trophy to winner Stevie B.
Stevie B and Boot Camper Brett share the Zero Cup trophy by celebrating…
a taste of the glory…
a taste of the good life at Boot Camp 8!
The need for speed continued…campers Brett, Justin and Sean get ready to race at K-1.
SPY guys ready to go kart…ninja moves and all!
Audrey shows off her K-1 fancy facemask
In hot pursuit
Trini’s aka Canadian ’son’ Brett takes 1st, Justin takes 2nd and Kenny grabs 3rd place in the SPY Boot Camp K-1 Grand Prix.
DAY 3: SUNDAY “fun day” entailed kickin’ it poolside at the Boot Camp mansion, shreddin’ on bright colored INT Surfboards, cruisin’ on Electra beach cruisers, thrillin’ and grillin’ chefs Kevin and Trini during the daytime launched off into the official SPY Welcome Luau for SPY athletes, media and sponsors. Delicious grinds from Dakines, grass skirts and plenty of tasty cold ones from Landshark lead to one epic pool party! Be sure to check out more coverage from Transworld Business here.
SPY Boot Camp mansion.
INT Surfboards getting prepped to be shredded on!
SPY tanning lounge.
Trini grillin’ up a storm.
Enjoying the luau atmosphere— complete with leis!
A gorgeous So Cal sunset in Carlsbad.
Trini and Brent chillin’ barside.
Live thru our lens…
Boot Camper online winner Sean takes a dip in the spa wearing the TRON.
Haney, Boot Camp consumer winner Sean Strickland, Hendo and Transworld Surf’s Checkwood kickin’ it in the glass spa.
The Landshark Margarillas out in full force at the luau!
DaKines Hawaiian grinds…mmmm good.
Kevin takes the lead and
SPY’s Lauren, TJ and Richard from Zero Motorcycles.
SPY’s Keith hangin’ with the ladies of SPY.
SPY’s Surf TM John draws a ‘hang loose’ on the Boot Camp 8 canvas.
We caught SPY’s Torrey Meister, Parker Coffin, John and Ryan diving into the treats.
Beer pong…Stevie B claiming he just made the shot!
Boot Campers Kenneth and Brett think otherwise…
DJ Episode kept the jams crankin’.
Bianca, Davin and Rob from VAS, Val, Boot Camper Audrey and Justin, Trini and Stevie…all smiles.
Kirk from Pala Raceway, Hendo and Josh saying hi.
Boot Campers Colin, Sara and Amanda C. smile for the camera.
Boot Camper Audrey, SPY’s Stevie B and Amanda C. pose with their leis.