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Category: Powder Cowboy
March 15th, 2010
Yesterday was the last day of the Waist Deep Trip and everyone ready to step it up and start pushing themselves. We rode pow until 3, just jumping cliffs, launching anything we saw, and slaying open bowls of endless powder. It was the perfect ending to an amazing trip. After shredding we packed up the outbacks and drove back to Whitefish, Montana. By the time we got to Whitefish everyone’s belly’s were grumbling, so we hit an amazing steak house were the beef is so fresh, I swear they were cut it off the cow right out back. On the way back to the hotel from the steak house we spotted a bowling ally, so I mean, we couldn’t pass bowling up. All in all it was hands down an amazing trip. I would like to thank all the Retailers, Consumers, and especially Powder Cowboy for showing us one of the best times we have ever had.
 Bryan, one of the retail winners from Comor in Vancouver blasting a method off this rock  Darrell popping this indy off this cliff  Robert Carpenter our consumer winner handling  Spy's LA sales rep Todd Griffis  Bryan dropping shit once again  This is why Darrell is the boss  Todd Madson shredding the natural halfpipe  Darrell and the TM of the year  King Pin  STRIKE!!
Tags: Powder Cowboy, Spy, Waist Deep
Posted in Canada, Europe, News, Ski, Snow | No Comments »
March 13th, 2010
The crew was up early, breakfast was consumed, and we were off back up to the peaks of pow and pillows!
 Getting ready to hit it again  Brett our retail winner from The Source was sleepy on the way up  One of the guides.. Jessie, he is down for the cause  Ryan another retail winner from Ski-N-See is ready to get out there and slay some pow  View from the Cat, this place is beautiful  Amazing!!  On the top of the world  This zone was amazing..  Darrell @#$* killing it! Huge frontside stale off this natural feature  Bryan the retail winner from Comor sending this ollie  Darrell was hungry today...  Last run of the day, Brett was ready to get busy!
Tags: Powder Cowboy, Spy, Waist Deep
Posted in Canada, Europe, News, Ski, Snow | No Comments »
March 13th, 2010
After a long day of shredding the gnar, it was time to do what we do best.. Eat and drink. Some how we all showed up to dinner in flannels, which turned the night into a flannel theme, so if you didn’t have one, you got heckled until you did. The chef here at Powder Cowboy is out of hand. All his dishes are amazing in look, and even better in taste. This place is a true paradise. After the dinner, the ski came back out, the flannel crew started hitting shots down.
 The Flannel Crew  Surf Turkeys do ski tho.. HAHA Todd in a flannel.. he didn't not want to get heckled  Todd was joined by some of the lovely staff here. Jess and Amy are rad!
Tags: Powder Cowboy, Spy, Waist Deep
Posted in Canada, Europe, News, Ski, Snow | No Comments »
March 12th, 2010
Today was day one for the Waist Deep Event. We all woke up and early, met the guides, learned all about the safety on the mountain, then shredded pow!! The snow was amazing, we had gotten about 10 inches of fresh, on top of the other fresh the received before we got here. So it was bottom-less. I am going to let the photos do the talking for me! Enjoy
 Safety meeting  Surf Turkeys dont use beacons  Who said Canadians weren't flexable  The troops loading up  We rule the world  Darrell is ready to handle  Unloading, getting ready to get in the Cat  Cat Liven  Darrell rocking the Hip Heather Trevors... Banging  This is how you learn to probe...  D-REAL  The CREW!!  Craig from Belmont Army handling the fresh... Shy town style  Cat Boarding......  Our consumer winner Rob just cutting that pow  Shout out to Masa.... my neck is toasty  Load it up, shred it up....  The Magic  Greg the Canadian Sales Man  View from the top  armed and ready
Tags: Powder Cowboy, Spy, Waist Deep
Posted in Canada, Europe, News, Ski, Snow | No Comments »
March 12th, 2010
For everyone who doesn’t know, our huge winter boot camp is taking place up at Powder Cowboy. We flew into Montana yesterday, and then drove up into the land of the white north aka Canada. After a two hour drive, we meet the crew at PC and,, well just jumped right into the swing of things. Here are some photos to entertain.
 White Fish, MT  Team Outback  Powder Cowboy"s Lodge and watering hole!  This handsome devil aka Darrell Mathes  shots shots shots shots shots  SKI shots shots shots shots  Canada EH  SHOTS SHOTS SHOTS SHOTS SHOTS
Tags: Add new tag, Powder Cowboy, Spy, Waist Deep
Posted in Canada, Europe, News, Ski, Snow | No Comments »
March 2nd, 2010
SPY CHECKLIST FOR THE TRIP OF LIFETIME:
__Set your swagger back for all the deep fresh pow
__Surfing’ fresh lines with SPY’s Darrell Mathes
__SPY’s Zed snow goggle comes with a FREE bonus lens!
__An adult sized bib (you’re gonna be drooling over the pow lines)
__SPY’s retro-inspired Trevor snow goggle
SPY is taking five retail shop employees and two online consumer winners from all across the US and Canada to the mouth watering, chompin’ at the bit, so amped you can barely contain oneself’s excitement for an all paid expense catskiing trip to Fernie, BC for three days of powder and shred at Powder Cowboy with SPY’s elite team rider, the one and only Darrell Mathes.
Just recently we were giving away Darrell’s Booty prize pack gear giveaway and this time…he’ll be torn off the streets of SLC were he has been filming for the latest VideoGrass Film and will be putting his powder legs on to send it deep for all you folks
Only the chosen SPY’s will be shredding their brains out with the 12 person capacity cat operation that takes you to ride over 6,000 acres of ungroomed and natural terrain that is just waiting to be shredded.
THE CHOSEN ONES
SPY’s snow team manager Kevin Casillo will be leading the charge with his extensive knowledge of backcountry riding and slim fit pants, along with the ever talented good lookin’ Darrell…
GRAND PRIZE winners:
Craig Scholla, Belmont Army, Chicago, IL
Jonathan Royle, MC Sports, Petoskey, MI
Brian Michalss, Comor, Vancouver, BC
Ryan Kirk Larsen, Ski -N See, Taylorsville, UT
Chris Ludwig, Source, Calgary, AB
*Alain Cataniag, Canada Online Winner, Calgary, AB
*Robert Carpenter, US Online Winner, Fresno, CA
*The two lucky winners’ favorite snow/ski/winter scenic photos:
*Canada - Alain’s winning photo shreddin’ the gnar gnar
*US - Robert’s winning photo compliments of TW Snow
Thanks for all your Waist Deep entries. Turn that frown upside down if you weren’t picked! Stay tuned for your chance to win this year’s highly coveted hot seat at SPY’s 8th Annual Boot Camp Contest in July…
Tags: Darrell Mathes, Kevin Casillo, Powder Cowboy, Waist Deep Snow Contest
Posted in Canada, Contests, Europe, News, Ski | 1 Comment »
January 18th, 2010
Frothing to get in an epic powder sesh this season? Then don’t miss your chance to enter our SPY Waist Deep Snow Session Contest. Click on the photos below to enter…but hurry the contest ends January 31st!!!
Tags: Powder Cowboy, Waist Deep
Posted in Contests, News, Ski, Snow | 2 Comments »
October 22nd, 2009
Media Contact:
Valerie Gee
Spy Optic, Inc.
(760) 804-8420 x1174
vgee@spyoptic.com
SPY OPTIC ANNOUNCES INAUGURAL WAIST DEEP SNOW SESSION CONTEST
Spy Partners with Powder Cowboy Catskiing for Three Days of Powder and Shred
FOR IMMEDIATE RELEASE: Carlsbad, CA, October 22nd, 2009 – Spy Optic, Inc., a leading action sports eyewear brand, announces the inaugural “Waist Deep Snow Session Contest.” Retailer and consumer winners will have the opportunity to ride with Spy’s elite snow team riders for three days at Power Cowboy Catskiing resort in Fernie, British Columbia March 11-14th, 2010.
“This is the experience of a lifetime for avid snowboarders and skiers; we’re excited to share it with the world,” said Fran Richards, Spy Optic Vice President of Marketing.
Seven Waist Deep Snow Session Grand Prize winners will be rewarded with a three-day, all-expense paid trip to Fernie, British Columbia for the catskiing trip of a lifetime. It is a truly unique experience of riding 6,000 acres of amazing terrain with a maximum of 24 people on the mountain at one time. With 10,000 to 14,000 vertical feet of bowls, open slopes and endless tree riding; this is a contest you don’t want to miss. Lodging will be provided by The Powder Cowboy Ranch with gourmet daily meals, massage time and the chance to spend three days riding powder with Spy’s premiere snow team riders.
Retail contestant entries will be received until January 15th, 2010. Consumer entries will be accepted until January 31st, 2010 online at www.spyoptic.com/contest with photo submissions via an internet link to their favorite ski or snowboard action photo to be entered to win the “Spy Waist Deep Snow Session Contest.” Two Grand Prize consumer online winners will be chosen (19 years and older) based on the most original creative submission (one US resident and one Canada resident). In addition, five consumer runner-up winners will receive prize packs from Spy.
Winners will be posted online by February 8th, 2010.
For more information, including complete rules and regulations, about the inaugural “Spy Waist Deep Snow Session” contest please visit www.spyoptic.com/contest.
Live through our lens…
ABOUT SPY OPTIC, INC.
Spy Optic, Inc. designs, develops and sells premium eyewear products for the youth lifestyle market within action sports, fashion, music, and entertainment sectors. Spy’s principal products, sunglasses and goggles, target the action sports market, including surfing, skateboarding, snowboarding, motorsports, and wakeboarding and skiing. Spy’s innovative proprietary products utilize high-quality materials, handcrafted manufacturing processes and engineered optical lens technology to convey premium quality, contemporary style, and progressive design. Spy Optic, Inc. is a wholly-owned subsidiary of Orange 21 Inc. (NASDAQ:ORNG). Please visit www.spyoptic.com or contact info@spyoptic.com for inquiries.
ABOUT POWDER COWBOY
The most unique Catskiing adventure on the planet! With 3,500 acres of new terrain, Powder Cowboy Catskiing now boasts 6,000 acres of awesome Rocky Mountain terrain, equaling the size of many North American ski resorts – imagine Whistler or Aspen covered in deep dry virgin powder all for just you and 23 friends! With 350 inches of snowfall a year, every day you will experience the powder of the Canadian Rockies skiing or boarding 10,000 to 14,000 vertical feet of majestic peaks, bowls, open slopes and some of the best naturally gladed tree skiing or boarding on the planet! For more information visit: www.powdercowboy.com or email info@powdercowboy.com.
Powder Cowboy Catskiing Box 1229 602a 2nd Ave, Fernie, B.C. Canada V0B 1M0
Toll Free North America - 1-888-4CATSKI (422.8754) Telephone - 1.250.423.3700
Facsimile - 1.250.423.4055
Tags: Powder Cowboy, Waist Deep Snow Session Contest
Posted in Canada, Contests, Press Release, Ski, Snow | No Comments »
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