For Immediate Release July 5, 2011:
CARLSBAD, Calif.—SPY Optic™ today announced a sponsorship deal with freestyle motocross sensation Andrè Villa. Villa will be endorsing SPY® goggles and sunglasses on and off the track through 2011 and for an undisclosed term thereon.
“Andrè is a monster on the FMX scene, we’ve been working with him casually for some time, and SPY is really stoked to have him on board officially as part of the team,” says Kyle Krause, SPY motocross segment manager. “With what he did in Dubai, Brazil and Italy already, he’s definitely going to have some eyeballs on him as he chases down the X-Fighters Championship title, and we’re looking forward to sharing that exciting ride with him.”
Villa finished first runner-up in the 2010 Red Bull X-Fighter World Tour. He is currently sitting in the No. 2 spot on this year’s Tour with three podium finishes under his belt in as many stops. Next-up for the Norwegian-born rider is the Red Bull X-Fighters stop in Madrid, Spain, July 15, and he is confirmed for X Games 17 this summer at the Staples Center in Los Angeles, July 29.
“Andrè spends a lot of time at his place down here in Southern California, so we have a great opportunity to connect locally, which bridges our international program to our local market interests,” says Victor Sheldon, SPY motocross marketing manager. “That’s rare and makes this relationship really healthy with great potential for our retail partners and moto fans.”
Villa joins a family of SPY motocross luminaries including AMA Supercross legends Jeremy McGrath, Kevin Windham, Kyle Regal and Ricky Dietrich; amateur MX’rs Tyler Bereman, Chris Plouffe and Blake Green; MX1 Champion Antonio Cairoli; and the Babbitt Monster Kawasaki Energy Team.
“SPY was one of the first brands to support me in my FMX career and I am glad to be flashing the most stylish goggles in the industry,” says Villa. “Jeremy and Kevin have been huge influences on me and I have always thought of SPY as one of the best names in moto. The chance to work with my idols, to be able to ride with them, to be on the same team as Antonio (Cairoli) and to represent SPY is very cool.”