FOR IMMEDIATE RELEASE: Carlsbad, CA—Monday, September 20th, 2010— Ken Block’s Gymkhana THREE Part 2; Ultimate Playground: L’Autodrome was officially released this past Tuesday, September 14th. The Gymkhana THREE Project was broken into two parts in order to take the best elements of Gymkhana 1 and 2 and kick them up a notch. Gym3: Part 1; The Music Video Infomercial, featuring The Cool Kids, focuses on the advanced marketing and production styles of Gym2. In contrast, the highly anticipated Gym3: Part 2 Ultimate Playground; L’Autodrome, focuses purely on Ken’s aggressive and extreme driving style.
In its first week, Gym3: Part 2 received 7.5 million views, was the most viewed video on YouTube, and topped the Viral Video chart. To date, the Gymkhana series as a whole, produced by DC Shoes, has been viewed more than 70 million times worldwide. Gym2 received numerous accolades including a spot on Ad Age’s list for “The Top 10 Viral Ads of All Time”, a “2010 People’s Telly Silver Award” presented by You Tube, and a “2010 Bronze Pencil Award”, in the “Online Branded Entertainment” category, at the One Show Entertainment Awards. With featured tricks such as, multi-directional Segway donuts, a 360 and “alley-oop” on the bank, and a 1440 rain spin, Gym3 Part 2 is sure to not disappoint.
SPY+ Ken Block. This partnership establishes Ken Block as an official ambassador for the SPY brand aligning one of the most prestigious eyewear brands with the most prolific marketing machine action sports has ever seen. SPY is proud to have been a part of Gymkhana THREE Part 1 with the “Cool Kids” wearing the Tice and Kubrik shades. SPY’s branding can be seen on the tail fin of Ken’s 2011 Ford Fiesta as he tears up the asphalt in Gymkhana THREE Part 2; Ultimate Playground: L’Autodrome.
In celebration of the Gym3 Part 2 release SPY is proud to announce its most recent collaboration with Block. Dropping in Summer 2011, SPY will release a signature collection of products that reflects the spirit of all things Block. SPY has been working closely with Ken in order to perfect every detail of this signature line to make sure it’s completely dialed in. Look forward to Ken rocking SPY in and out of races and look for SPY signature style to grace the now infamous Gymkhana video series. Stay tuned to spyoptic.com for more details.
SPY is the brand that invites you to Live Thru Our Lens…
SPY Optic was created by a passionate group of action sports and motor sports enthusiasts who quickly attracted the attention of the world’s best athletes. Based in Southern California, at the crossroads of an emerging Action Sports culture in the mid-nineties, the SPY brand was born. Representing our unique position as an entity immersed in Boardsports, Motor sports, Fashion and Culture. SPY is the Brand that invites the world to “Live Thru Our Lens.”
The SPY brand has supplied not only the fashion to suit your passion; it has been a market leader in eyewear related technology. The SPY Scoop® venting system combats lens fogging by promoting airflow between the lens and the wearer’s face. SPY’s polarization treatments supersede existing eyewear standards with its premium injected Trident polarized lenses. The lenses effectively eliminate more than 99 percent of blinding glare for precise, unobstructed vision. Look for SPY to keep pushing the boundaries for both taste & technology! Stay on top of all the biz at spyoptic.com.
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