FOR IMMEDIATE RELEASE: (Carlsbad, CA—January 27th, 2010) – SPY OPTIC will unveil our new snow goggle lineup for the 2010-2011 season at SnowSports Industries America tradeshow, kicking off in Denver, CO, January 28-31st. We can’t wait! Everyone has been anxious and excited to see how the new show will roll out, and with all the storms passing through—there will be nothing but smiles all-around. Be sure to stop by the SPY booth #3707 to see what we’ve been up to…

For 2010-2011, we’ve got two new signature snow goggles, new vibrant colorways and collections you’ll gonna be drooling over!

SPY and David Carrier Porcheron created an exclusive new DCPxSPYxYES. collab Zed goggle. This goggle features a silhouette of DCP’s tropical stomping ground in Costa Rica on the frame and SPYxYes. collab logos on the strap. It comes with a FREE bonus lens and uses plush, recycled bamboo fleece that’s so soft on your face, you’ll wish you had a bed of it to sleep in! A portion of all DCP goggle sales go to reforestation in Costa Rica to help offset DCP’s carbon footprint. MSRP $89.95 USD

Hot shot Louie Vito has made it to the top ranks! He’s got a new signature shred shield this season. Our pint size pipe slayer has flawless style, serious steez and a personality like no other. From the hill to Hollywood, LV is always smiling ear to ear and so are we! Louie Vito added his signature to our retro-inspired Trevor goggle, the newest team favorite. Louie contributed his signature styling with a denim patch, clean stripes, gold mirror lens, matte finish and of course his signature ‘LV’ to make this goggle an essential piece for laid back, park smashing style. MSRP $74.95 USD

You bring the passion, we’ll supply the fashion. Be daring in basics. For 2010-2011 season, you’ll stay ahead of the curve with our ‘Hip Heather’ collection. Faux heather straps with basic black and white logo treatments available with brilliant eye-popping mirrored lenses. MSRP $39.95-134.95 USD

Unleash your wild side and let your animal instincts take over…maybe a zebra, wolf or tiger—let your imagination get the best of you. The ‘Animal Instincts’ collection offers a variety of fun, vibrant color treatments on the frames and straps to let you show your true colors on the hill. MSRP $39.95-134.95 USD.

Be sure to stop by SPY booth #3707 and be preparing to be impressed…

Join us at our SPY parties:

SPY along with DCPs Yes Snowboards, The North Face, P.O.W (Protect Our Winters), The Collective, Opulent Vodka, Rondiaz, Magness Estates and Cara Mia.

A portion of the door proceeds will be donated to P.O.W, an environmental charitable organization

SPY with SNOWBOARD Magazine’s presents RZA and Wiz Khalifa with Nike Snowboarding, Never Summer Snowboards, Aspen/Snowmass, General Snus, Giro and Frank Radio.

It’s going to be all time. We’ll be on the lookout for you!

Live through our lens…